June 6, 2007
Vol 2 | Num 23

Brought to you by the National Glass Association, publishers of Window & Door and www.WindowandDoor.net

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Recent Introductions

WindowCentrics Wall Planner from Andersen Windows

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Remember the
"Golden Rule"

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The Latest...
Quanex May Sell Building Products Group
Quanex Corp. is considering divestment of its building products group, which logs more than $1 billion in sales annually. The unit includes Homeshield, Mikron Industries and Truseal Technologies... read more
Oregon Woodworking to Close
Doorjamb and wood component manufacturer Oregon Woodworking Co. will close permanently in the coming months as a result... read more
New CEO at Masonite
Frederick Lynch, Masonite International Inc.’s president since last July, will assume the role of CEO. He replaces Kenneth Freeman... read more
Fibertec Builds New Facility, Expands Product Line
Fibertec Window & Door Manufacturing has moved to a new location two blocks from its former site in Concord, Ont... read more
The Outside View...
News, Ideas and Information From Around the Web

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The Talk
How would selling three standard, non-white colors, with a minimal upcharge, affect your sales?
We already do, and color sells.
We've done that or are doing it, and color doesn't sell.
Sales would increase significantly—more than 15 percent.
Sales would increase somewhat—between 5 percent to 15 percent.
Sales wouldn't increase much—less than 5 percent.
Sales would stay the same—people want white.

John Swanson headshot

John Swanson,
Window & Door editor/associate publisher

Coming to you from Charlotte, NC, this week, I’m beginning the second day of Profiles 2007, a conference looking at new technologies in plastic and composite building materials. We’ll report on the event next week, but much of the discussion is focusing on new developments and options for color in (or on top of) vinyl.

There are already numerous options out on the market, of course, and most suppliers of color vinyl window and door products report growing interest. Listening to various presentations, however, I'm curious just how much demand there actually is for color. So, I’m using this week’s poll to ask. For those of you who choose to respond, I want you to assume you’ve seen the test reports and have complete faith in long-term durability of the color technology. If you have more thoughts about the topic, please 
email me and share them.

RESULTS AND COMMENTS FROM LAST WEEK'S POLL—"In the current housing market, charging customers more for product is...":
Talking about price increases hit some nerves in last week’s “The Talk...”
Click here to see what the industry has to say about charging customers more for products in a tight housing market.

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