March 26, 2008 | Vol 3, Num 13
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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from the latest issue of
Window & Door magazine.


The e-Lockbolt
from G-U Hardware



MARKETING
Prepare for Hurricane Season
The Latest...

Accu-Weld/Ultra Hardware Parent Files for Chapter 11
Shapes/Arch Holdings LLC has filed for Chapter 11 bankruptcy protection, although the company asserts that the move is merely a reorganization that will leave it with a stronger financial
footing... read more

Associated Materials Reports Increased 2007 Window Sales
Associated Materials Inc., manufacturer of Alside, Alpine, Gentek and Revere products, reported an overall decrease in sales for its 2007 fiscal year, but also pointed to a slight increase in its window sales... read more

Garage Door Expo Set for Next Month
Produced by the International Door Association, the 2008 International Garage Door Exposition will be conducted April 22-26, in Las Vegas... read more

The Outside View...
... read more

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The Talk...

e-Poll
My company's green marketing efforts...
...are undeveloped at the moment.
...are emerging as we get a better handle on the market.
...are strong - we have the product/practices, so why not tell the green story?

If poll form doesn't work in your email, Click Here.

Christina Lewellen,
senior editor of
Window & Door

Our upcoming green-focused April issue highlights a few window and door dealers that have found success in marketing their companies as green. Just this morning, I read another story about a lumberyard/window dealer taking a green position with its customers. As this sort of marketing approach gains momentum, GE Money’s Sales Finance unit has introduced a green-inspired home improvement financing program. The loan program aims to support energy-saving upgrades, including window replacement projects.

So even lending programs are going green. GE Money already had the home improvement financing family of products—it has now added the message that it will be a part of the green movement. How about you? You probably have the products, but do you have the message? Send me an email to share.

RESULTS AND COMMENTS FROM LAST WEEK'S POLL—"Compared to last year, how will replacement and remodeling market sales fare in 2008?": Not many people expect a big year. Click here to view the results of last week’s poll.
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