April 9, 2008 | Vol 3, Num 15
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

Click here to read content
from the latest issue of
Window & Door magazine.

BT25XL window and door sealing tape
from Protecto Wrap


Top Ten Ways to Turn Off a New Employee

The Latest...

Fensterbau Suggests New Technologies
on the Way
With nearly all the halls of the NürnbergMesse filled with exhibitors and crowded aisles and stands throughout, fensterbau/frontale looked to be enjoying another record year last
week. ...
read more

WDMA Names Management Company
and President
The Window & Door Manufacturers Association has selected John R. Stoiber as its new president. ... read more

Woodgrain Acquires Stake in Redstone
Woodgrain Millwork recently became the majority owner of Redstone Custom Door ... read more

Quanex Sets Spin-off Date
Quanex Corp. has set an April 23 shareholder of record and distribution date for the spin-off of its Building Products
business. ...
read more

Window Technologies Lays off Employees
Window Technologies has let go of all 23 employees in its Lincoln, Neb. facility, at least temporarily and perhaps
permanently. ...
read more

The Outside View...

... read more

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The Talk...

When it comes to window and door warranties, most buyers...
...refuse to buy without a satisfactory warranty.
...don't really care about warranty language.
...are interested in warranty information, but it is not a purchase driver.

If poll form doesn't work in your email, Click Here.

Christina Lewellen,
senior editor
of Window & Door

Do you buy products for their warranties? I have to admit that, with the exception of my cars, I really don’t (my dad would be so disappointed if he knew!). In fact, I tend to be leery of warranties because I figure there’s probably enough legalese in them to eliminate some or most of my rights as a buyer. I read a blog recently about Best Buy’s “extended warranties” and the fact that Consumer Reports generally advises folks against buying optional service plans. I’m sure I’m not the only one who doesn’t attach much value to the idea of a “lifetime warranty,” but I’m also sure there are plenty of people who do.

Warranties, extended warranties, optional service plans—this can all get a bit confusing for buyers. I’d like to know how the window and door industry views warranties. Most manufacturers have warranties of some form or another, but do they really resonate with customers? Do buyers opt for your window over a competitor’s because of your warranty? Email me and fill me in.

RESULTS AND COMMENTS FROM LAST WEEK'S POLL—"What do you think will be the next big European import?": Click here to read Page 2 of "The Talk..."
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