June 25, 2008 | Vol 3, Num 26
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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Eco-Blocks, environmentally friendly alternative to conventional rubber or PVC setting blocks, from Lamatek

Service Call Data Tracking

Special micro-site for the
window and door industry

The Latest...

Window & Door Kicks Off GlassBuild
America Coverage
This week, Window & Door launches a special section on its Web site offering an advance look at what exhibitors will be featuring at GlassBuild America this September. The section offers window and door manufacturers a chance to see what suppliers of equipment, components and services will be highlighting at this year’s event. ... read more

AAMA to Host Door Component Open Forum
To spur industry communication on the increasingly important topic of component substitution for door certification and testing, the American Architectural Manufacturers Association’s door component interchangeability task group is hosting an all-day open discussion forum on July 8. ... read more

Fenetech Conference Attendees Look
at Service, Efficiencies
Attendees at the sixth annual user conference for Fenetech’s FeneVision ERP system in Put-in-Bay, Ohio focused on adding customer service and sales capabilities as well as manufacturing efficiency. ... read more

CGI Hosts Impact Resistant Glass Training Session
CGI Windows & Doors Inc. recently sponsored a training session where more than 80 south Florida architects gathered at the company’s facility to learn about the latest technology in impact-resistant windows and glass. ... read more

Florida Screen, Prysm Sign Deal
Screen door and component manufacturer Florida Screen Enterprises has added Prysm Marketing as its manufacturer’s representative for the East Coast. ... read more

The Outside View...

... read more

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The Talk...

In my opinion, private-label window and door products:
Are a good option—especially for retailers with a well-recognized company name.
Are a tricky option—tough to pull off as big manufacturers step up their branding efforts.
Are a minority option—it’s best for most retailers to stick to representing manufacturers’ brands.

If poll form doesn't work in your email, Click Here.

Christina Lewellen,
senior editor of Window & Door

In this Walmart-dominated world we live in, private labels are everywhere. In so many daily buying decisions we make, we can either choose the brand we saw advertised on TV or the private label reflecting the name of the store we’re standing in. Do I really need to spend 50 cents more for Q-tips when the Sam’s Club box is sitting right next to it?

Consumers, I would contend, have come to trust private-label products and likely walk away from the transaction with the perception that they got a good deal by passing on the brand name option. So you probably see where I’m going with this—does it work for windows?

Private-label programs allow window dealers to create a perception of a vertically-integrated, quality-controlled offering—we make the windows, we sell the windows, we install the windows. But many window manufacturers are taking their own branding efforts to a new level, and some consumers may want the comfort of a better-known brand. What do you think? What are the benefits and drawbacks to a private-label window and door program? Send me an email to share.

RESULTS AND COMMENTS FROM LAST WEEK'S POLL — "When do you think your company might pull the trigger on a substantial investment?" A surprising number of you already have. Click here to read more...
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