October 22, 2008 | Vol 3, Num 43
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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Revolution Xtreme hybrid window system
from Royal


The right presentation for the right audience


The Latest...

Despite Weak Market, AMD Show Sees New Products and New Exhibitors
"We just have to get through this,” said one distributor attending the annual exhibition and convention of the Association of Millwork Distributors last week. That attitude was shared by many ... read more

Milgard to Cease Manufacturing
at Washington Facility

Milgard Windows & Doors is shutting down manufacturing operations at its Marysville, Wash. facility. ... read more

Atrium Finalizes Debt Restructuring
Atrium Cos. Inc., reports it has restructured its debt with each of its major creditor groups. ... read more

Builders FirstSource Exiting New Jersey Market
Builders FirstSource is exiting the New Jersey market, closing five locations including a millwork fabrication facility. ... read more

The Outside View...

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The Talk...

In a general sense, I would classify my products as appropriate for customers:
In the high-end segment
In the value segment
Somewhere in the middle
In multiple segments

If poll form doesn't work in your email, Click Here.

Christina Lewellen,
senior editor
of Window & Door

It’s pretty apparent at this point that our economy is not going to bounce back quickly. It’ll take time to get everything straightened out to reasonable levels and, in the meantime, companies in our industry (and many others) are pedaling fast to get lean and stay nimble in this tricky environment.

My dad taught me to operate at times with the “ya’ can’t please everyone” mentality and I’m starting to wonder if the “ya’ can’t serve everyone” approach is where more and more window and door manufacturers, suppliers and dealers will retreat in order to survive the next year. On the dealer front, for example, the least depressing conversations—and dare I say somewhat upbeat—are coming from representatives of companies focused on serving one particular segment of the market, and doing it well, rather than trying to get a bite of multiple pies.

Please take a moment to weigh in and let me know how many masters your company is serving. Do you stick to end of the spectrum or the other, or fall somewhere in the middle? Will your strategy change next year thanks to the economy? Send me an email and we’ll chat.

The Talk..., Page 2

Are you planning to offer a higher-end upgrade to your line? Read Page 2 of The Talk...

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