March 25, 2009 | Vol. 11, Num. 4
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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Window & Door magazine.

Vinyl bending from PW Shapes


Remember Window
Safety Week


The Latest...

Associations Offer Initial Reaction to Energy Star
The window tax credit requirements established as part of the stimulus package remain at the top of the agenda, but leaders from the Window & Door Manufacturers Association and the American Architectural Manufacturers Association both report their organizations are now looking closely at more

Nominate Your Company for Crystal Achievement Awards

 It's time to nominate your company for Window & Door's annual Crystal Achievement Awards. The industry peer-judged program honors outstanding achievements in window and door product technology, manufacturing and more


Serious Materials Backer Joins Obama to Promote Clean Energy R&D

Paul Holland, a venture capitalist backer of Serious Materials, joined President Barack Obama for a White House press briefing to support government budget proposals encouraging more investment in clean energy research... read more


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The Outside View...

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The Talk...

In this period of economic recession, my discretionary purchases have been:
Occasional, for great deals
Unchanged from pre-recession levels
More frequent, there are deals to be had

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Christina Lewellen, senior editor of Window & Door

We're supposed to be stuffing $100 bills in our mattresses and stocking up on cans of beans and evaporated milk (or was it red wine?) to be stored in the basement, but my husband and I are spending money. Not a lot, mind you—I'm not that brave. I spent this past weekend ripping up the floor in my bathroom and dismantling a vanity that's likely older than my dad. And here's the thing: When I visited my local hardware store/lumberyard to buy my replacement materials and then the big boxes for the rest of my list, they weren't ghost towns. They were surprisingly busy!

Maybe I'm a poster child for moderation. I'm doing the work myself and I'm not buying exotic materials to impress my neighbors. But I'm investing in my house because it seems a reasonable thing to do. I didn't have to spend the money right now, but I did. There—I confessed.

Your turn. Think back in the last six months or so. Have you made a purchase that could have been postponed until we're "safe" again? What did you buy? A car? An appliance? Did you make improvements to your home? This industry may not be representative of the American public in general, but we just might represent the customers you're trying to target to buy windows and doors. So I want to know, are you spending money? Email me and tell me what you're buying..

The Talk..., Page 2

"Are you stimulated?"

Calls and sales are up for some, but survey results and responses to last week's Talk also reveal negative impact of tax credit requirments.

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