Christina Lewellen, senior editor of Window & Door
Several times in the past year or two I've come across quite a bit
of fodder on the generations in this country. The Baby Boomers are
welcoming Generation X and Y, and even the Millennial generation (those
born from the late 1970s to the early 1990s) into the workplace and the
homebuyer market. And homeownership among immigrants has been
increasingly rising ever since I started covering this industry.
I'm loving an article
in the July issue of Builder Magazine, which addresses how builders and
building products companies will have to adjust their marketing tactics
to approach these buyers. A survey the magazine did, in conjunction
with interviews, concludes that immigrants, Millennials and Baby
Boomers will continue to drive home demand for quite some time. Taking
some time to get to know these audiences may prove a worthwhile venture
for window and door companies as we move into the next phase of our
Do you have a game plan for addressing these varied
audiences? Does what you see in your business reflect these demographic
changes? Our poll question is pretty general this week, but if you see
demographic shifts affecting your company in some specific way, we'd
love to hear about it. Please send me an email to share what you're seeing.
The Talk..., Page 2
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