July 29, 2009 | Vol. 4, No. 30
W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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Window & Door magazine.



Simonton Dealers Say Window Tax Credits Working

According to several Simonton Windows dealers, the tax credit homeowners receive when purchasing qualifying energy-efficient windows has indeed helped improve their business...read more

Bomb Threat Leads to Evacuation at Andersen Plant

A building at Andersen Corp.'s manufacturing facility in Bayport, Minn., was evacuated last Thursday morning due to a bomb threat...read more

Window & Door Launches GlassBuild Preview Coverage

Improving outlook boosts expectations for fall exhibition in Atlanta...read more

Special online feature offers advance look at what's on display at GlassBuild America...read more

Larson Diversifies with Acquisition of Modular Home Builder
Storm door maker Larson Manufacturing is diversifying, acquiring a manufacturer of modular homes..read more

VT Shifting Stile-and-Rail Door Production to Indiana
VT Industries has announced that production of stile-and-rail doors will be relocating to its Ideal Door Division located in New Albany, Ind....read more

Xtrabond Opens Ohio Facility

Premier Industrial Supply, the Arizona supplier of the XtraBond, XtraFoam, and XtraFlash line of window products, is expanding its nationwide presence...read more

The Outside View...

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The Talk...

Are changing demographics affecting your business?
Yes, we're seeing a significant impact on all aspects of our business.
It's impacting our marketing efforts, but not much else.
I don't see it producing any major changes.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

Several times in the past year or two I've come across quite a bit of fodder on the generations in this country. The Baby Boomers are welcoming Generation X and Y, and even the Millennial generation (those born from the late 1970s to the early 1990s) into the workplace and the homebuyer market. And homeownership among immigrants has been increasingly rising ever since I started covering this industry.

I'm loving an article in the July issue of Builder Magazine, which addresses how builders and building products companies will have to adjust their marketing tactics to approach these buyers. A survey the magazine did, in conjunction with interviews, concludes that immigrants, Millennials and Baby Boomers will continue to drive home demand for quite some time. Taking some time to get to know these audiences may prove a worthwhile venture for window and door companies as we move into the next phase of our development.

Do you have a game plan for addressing these varied audiences? Does what you see in your business reflect these demographic changes? Our poll question is pretty general this week, but if you see demographic shifts affecting your company in some specific way, we'd love to hear about it. Please send me an email to share what you're seeing.


The Talk..., Page 2

"Will You Be Adding to Your Workforce?"

Most respondents say their companies are not likely to add more workers, and others expect to see more cutbacks, but a sizable minority do expect their businesses will add more workers by the middle of next year...read more

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