September 2, 2009 | Vol. 4, No. 35
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Window & Door magazine.

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The Latest...

Window & Door Honors Innovation Once Again

Window & Door has announced its 2009 Crystal Achievement Award winners. Selected by a panel of judges, the awards recognize significant innovations and achievements in technology, manufacturing, and more

Besten Outsourcing Equipment Production to Billco

In a move designed to reinforce Truseal Technologies' efforts to develop and support innovative IG equipment, Besten Equipment Co. and Billco Manufacturing have more

Industry Legend Bill Marvin Passes Away
William S. “Bill” Marvin, who led the growth of Marvin Windows & Doors from a regional lumber company to a leading more

Andersen Establishes Custom Pultruders as New Subsidiary

After completing the acquisition of the assets of Composite Technologies of America Inc. at the end of June, Andersen Corp. has established Custom more

AAMA Getting Ready to Head to Las Vegas

The American Architectural Manufacturers Association is gearing up for its national fall conference, scheduled for September more

Sunrise Helps Honor Dealers at Milwaukee Meeting

At its recent Select Dealer Meeting in Milwaukee, Wis., Sunrise Windows honored two of its dealers for making it onto Remodeling Magazine's 2009 Big50 more

The Outside View...

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The Talk...

Of the money we are investing in the company now, most goes to:
Product technology and R&D
New systems and equipment
Expanded marketing efforts
None of the above, we're still not investing.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

Economy or not, this year's Crystal Achievement Award winners brought some serious technology, production and marketing upgrades to the table. Call me an optimist, because most people do, but I subscribe to the notion that pouring additional dollars into R&D and marketing during down economies pays off in spades when the cycle swings upwards.

We've asked similar questions throughout this recession, but I want to revisit the topic now that Window & Door has announced its 2009 Crystal Achievement Award winners. Even if you're not spending as much money as you did in the past and looking for ways to cut back until the markets get moving a little bit more, tell me where you are putting your valuable, limited funds. Will I see your compnay next year in the technology categories as you introduce a new window or door? Or will your new marketing efforts be recognized with a Crystal Award for bringing you new business and growth despite economic conditions? Send me an email to share what you're doing now to find your company recognized in the Crystal Achievement Awards program next year.

The Talk..., Page 2

"Would You Go to a Trade Show Targeted at Window and Door Distributors and Dealers?"

Our poll results suggest that distributors and dealers find the idea appealing, and even some manufacturers like the more

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