Christina Lewellen, senior editor of Window & Door
Economy or not, this year's Crystal Achievement Award winners brought
some serious technology, production and marketing upgrades to the
table. Call me an optimist, because most people do, but I subscribe to
the notion that pouring additional dollars into R&D and marketing
during down economies pays off in spades when the cycle swings upwards.
We've asked similar questions throughout this recession, but I want to revisit the topic now that Window & Door has announced
its 2009 Crystal Achievement Award winners. Even if you're not spending
as much money as you did in the past and looking for ways to cut back
until the markets get moving a little bit more, tell me where you are
putting your valuable, limited funds. Will I see your compnay next year
in the technology categories as you introduce a new window or door? Or
will your new marketing efforts be recognized with a Crystal Award for
bringing you new business and growth despite economic conditions? Send me an email to share what you're doing now to find your company recognized in the Crystal Achievement Awards program next year.
The Talk..., Page 2
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