September 9, 2009 | Vol. 4, No. 36
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Window & Door magazine.

Advantage Trio adhesives
from Franklin

Special note: The link for last
week's Recent Introduction
didn't work. Click here for
info on Glasslam's AirClip.


The Latest...

Garage Door Makers to Join Forces

Overhead Door Corp. has reached a tentative agreement with Wayne-Dalton Corp. to acquire substantially all the more

CMI Plant Reaches Safety Milestone

The employees at CMI’s manufacturing plant in Towanda, Pa., have recorded more than 15 million work hours without a lost workday more

Marvin Adds New Handling Equipment at Tennessee Plant

Looking to better address the challenge of safely handling glass sheets weighing as much as 200 pounds and assembled door panels weighing as much as 500 more

More News

What's on Display at GlassBuild America

With the industry's largest annual exhibition less than a month away, now’s the time to get an advance look at what exhibitors will be featuring at this year’s GlassBuild America.  Don’t miss our special online preview coverage before you head to Atlanta…read more

Attention Exhibitors!  WDweekly and Window & Door plan continuing coverage right up to the event.  Contact the editors now with late-breaking product news, special plans for the event and more.

The Outside View...

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The Talk...

Are builders looking at window and door upgrades to increase the perceived value of their homes
Yes, they are choosing to upgrade aesthetics.
Yes, they are choosing to upgrade performance.
Yes, they are choosing to upgrade both.
No, they continue to be more focused on cost.

If poll form doesn't work in your email, Click Here.

John Swanson, editor/associate publisher of Window & Door

According to the NAHB Research Center, two major trends have emerged in today's weak new construction market. Builders continue to strive to (1) reduce new home production costs and (2) increase value to homebuyers.  Pointing to its 2009 Annual Builder Practices Survey, conducted early this year, the organization suggests that builders see bathrooms as one of the key areas to increase perceived value. 

Despite pressures on builders to reduce the price of homes, upscale bath features have seen steady growth over the past thee years of its survey, NAHB Research Center officials report. Granite countertops have moved from the kitchen into the bathroom and chrome fixtures have lost considerable market share to more upscale options like nickel and bronze.

More often than not, I hear how builders are trying to beat up window and door suppliers to "reduce home production costs," but I couldn't help but wonder, is are industry seeing any trends in upgrades and options that "increase value to homebuyers"?  That's my poll question of the week, and of course I'd like to hear from you. Let me know what upgrades you see builders going for.  


The Talk..., Page 2

"Will You Be a CAA Winner Next Year?"

Most companies aren't investing a lot these days, but marketing programs and plant upgrades appear to be getting more attention than R&D more

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