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Christina Lewellen, senior editor of Window & Door |
Recesson or not, trade shows are still a key place to do business, at least according to this article I
just read. It contends that the face-to-face interaction that happens
on a trade show floor can't be replaced with online marketing
approaches and that, even though budgets are tight, top decision makers
are still making the time and effort to keep apprised of industry
introductions.
"The bottom line for exhibitors? Prime space on the floor is easier
to snag, and prospects for sales leads are better than ever," the
article in dBusinessNews contends.
With the opening of GlassBuild America this week, I thought I'd ask
about your game plan for the industry's top trade show. Are you
shopping for new equipment or software? Are you exploring ways to
become more efficient? Are you attending just to keep up with the new
introductions rolling down the pike? Send me an email to share; I'd like to hear about what you're finding interesting on the GBA show floor.
The Talk..., Page 2
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