Most industry executives I've talked to view the green building
movement as an opportunity, but they have also been cautious about it.
It's easy to see why now, based on developments at last week's
Greenbuild show. Three window manufacturers found themselves in the
crosshairs of an environmental group, accused of greenwashing because of where they source their lumber.
I wouldn't claim that Andersen, Jeld-Wen and Kolbe & Kolbe are
corporate saints that do everything right on the green front, but I
know they all have made sincere strides to be environmentally
responsible. I also know that many other manufacturers could find
themselves in the same position. We all know there are groups out there
that don't like vinyl and it isn't hard to imagine some organization
some day targeting a big name for using that material in their windows
Will we see more greenwash charges? That's our poll
question of the week, and, as usual, I'd like to hear your thoughts on
the topic. Do you think we'll see more activity against wood product
manufacturers? What about other window and door producers? Do these
environmental groups have any real impact? Let me know what yout think.