Christina Lewellen, senior editor of Window & Door
I work with a guy who went ga-ga over the new Apple iPad. He had one
in his hands within a day or two of its release, and I have a feeling
he probably does just about everything but shower with it. Sure, he's a
cutting-edge IT guy, but he asserts that he can accomplish just about
everything he needs to do–busines and personal–on his iPad.
So, in a similar vein, I have to give kudos this week to Marvin Windows for releasing its window design app for
the iPhone. In a nutshell, the groovy little app allows the user to
take a picture of her house, paste some Marvin windows and doors on top
of the picture, and then send the vision to friends or a local Marvin
dealer. A fun visualization tool for homeowners looking to upgrade
This week my poll explores the extent to which the
window and door industry is creating tools like Marvin's iPhone
visualization app, or at least starting to adapt to smart phones. Do
you have an app to feature your company's products? Do you plan to
create one? Have you optimized your Web site to look good on a mobile
phone? Do you or your customers configure and order windows and doors
on an iPhone yet? I guess the bigger question is just how
are mobile devices going to change how we do business? Are we going to
see more clever marketing apps or something more? Send me an email to share your thoughts.
The Talk..., Page 2
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