April 21, 2010 | Vol 5, Num 16
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
Click here to read articles from the latest issue of Window & Door magazine.

Aluminum Wood folding
doors from La Cantina




The Latest...

Ad Campaign Launched to Protect Kids from Lead

With a day to go before new lead paint rules for remodeling go into effect, the U.S. Environmental Protection Agency is joining with the Department of Housing and Urban Development, the Coalition to End Childhood Lead Poisoning and the Ad Council...read more

Contractors Rally Against EPA Lead Rules at Capitol

Washington, D.C.—New York contractors and other industry representatives gathered at the U.S. Capitol last week to protest the Environmental Protection Agency lead paint laws...read more

Sun Windows Adds Powder Coating
Sun Windows Inc. is implementing in-house powder coating at its plant in Owensboro, Ky...read more

Registration Open for GlassBuild and Dealer Forum

Registration is now open for GlassBuild America, the annual trade show to be held September 14-16 in Las Vegas.  In addition, the Window & Door Dealers Alliance....read more

The Outside View...

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The Talk...

Does your company mark Earth Day?
Yes, and we use the day to highlight our green efforts.
Yes, but we don't communicate about it much.
No, we don't do anything special.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

Tomorrow, we celebrate the 40th anniversary of Earth Day. While there's no doubt we've all become increasingly environmentally conscious as companies and consumers, I think there tends to be a little extra "umph" in the marketing department when Earth Day rolls around. 

Some in the window and door industry see Earth Day as a chance to communicate about their efforts to be environmentally friendly and remind consumers that energy-efficient fenestration products can reduce energy bills.  I was impressed by one effort in particular.

Regency Windows, a dealer based in Ohio, recently sent out a press release targeting environmentally-conscious homeowners, explaining the company's efforts to recycle more than 250,000 pounds of glass and aluminum in the last year or so.  The release also points out that the company strives to source its windows locally to cut down on the environmental impact of transportation.

Have you communicated your Earth Day message to your customers and potential customers? Do you plan to? Send me an email to share how your team is recognizing Earth Day 2010.


The Talk..., Page 2

"Do You Have an App for That?"

It appears the industry has higher priorities..read more

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