Christina Lewellen, senior editor of Window & Door
Tomorrow, we celebrate the 40th anniversary of Earth Day. While
there's no doubt we've all become increasingly environmentally
conscious as companies and consumers, I think there tends to be a
little extra "umph" in the marketing department when Earth Day rolls
Some in the window and door industry see Earth Day as a chance
to communicate about their efforts to be environmentally friendly and
remind consumers that energy-efficient fenestration products can reduce
energy bills. I was impressed by one effort in particular.
Regency Windows, a dealer based in Ohio, recently sent out a
press release targeting environmentally-conscious homeowners,
explaining the company's efforts to recycle more than 250,000 pounds of
glass and aluminum in the last year or so. The release also points out
that the company strives to source its windows locally to cut down on
the environmental impact of transportation.
Have you communicated your Earth Day message to your customers and potential customers? Do you plan to? Send me an email to share how your team is recognizing Earth Day 2010.
The Talk..., Page 2
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