August 18, 2010 | Vol 5, Num 33
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Sliding patio doors with
internal blinds from ODL




The Latest...

Dusco to Produce Stanley Doors
Stanley Black & Decker has licensed Dusco Doors Ltd. of Montreal, Que., to manufacture and market Stanley Doors in North more

Jeld-Wen Founder Dies After Stroke
Richard "Dick" Wendt, founder of Jeld-Wen Inc., passed away Saturday, August more

Window World Teams Up with Kathy Ireland

Window World, the replacement window dealer with more than 200 franchise locations in 46 states, has established a new more

Inst-I-Glass Franchising its IG Replacement Business

A mobile supplier of IG fabrication and replacement services, Inst-I-Glass LLC has started franchising its business more

WDDA Appeals to GAO Regarding EPA Test Rules

The Window & Door Dealers Alliance has submitted a multi-page letter to the U.S. government's General Accounting Office, citing a possible administrative more

More News

The Outside View...

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The Talk...

Will we see additional co-branding in the window and door industry to bolster consumers' trust?
Yes, it's a likely trend.
No, it will be limited.
Not sure yet.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

We see some interesting news this week in the window and door industry that focuses on branding. First, we see the resurgence of the Stanley brand in the door arena. That should be a name brand many homeowners remember from years ago.

But what really got my attention was the Kathy Ireland backing of Window World products. Who would have thought? I guess it shouldn't be surprising given that celebrities' names on towels and bedroom sheets give us a certain impression of quality—why not windows and doors? 

So what do you think of Window World's celebrity affiliation? Do you think it will comfort busy working moms as the Kathy Ireland brand intends? Do you think we'll see more brand associations like this in the future? Send me an email and let me know if you think this is the start of something big in window and door branding to consumers.


The Talk..., Page 2

"Do Europeans Really Make the Best Windows?"

A slight majority says more

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