Christina Lewellen, senior editor of Window & Door
We see some interesting news this week in the window and door industry that focuses on branding. First, we see the resurgence of the Stanley brand in the door arena. That should be a name brand many homeowners remember from years ago.
But what really got my attention was the Kathy Ireland backing
of Window World products. Who would have thought? I guess it shouldn't
be surprising given that celebrities' names on towels and bedroom
sheets give us a certain impression of quality—why not windows and
So what do you think of Window World's celebrity
affiliation? Do you think it will comfort busy working moms as the
Kathy Ireland brand intends? Do you think we'll see more brand
associations like this in the future? Send me an email and let me know if you think this is the start of something big in window and door branding to consumers.
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