When I saw this week's news from UL
that it's now working on its sustainability standards for windows and
doors what struck me most is the fact that we've had so few "green"
headlines of late. With tax credits, Home Star and R-5, energy
efficiency shows no signs of going away, but I started wondering if
concerns about recycled content or certified forests are on the wane?
I
thought I'd try to gain some insight with our poll question this week.
Of course, I'd like to hear from you too. Is it "the
economy, stupid" and people are just focused on dollars and cents
issues–like energy efficiency–these days? Did "green" run its course as
a marketing trend? Are carbon footprints, sustainability and such
just the way we do business now and less worthy of headlines? Email me and share your green thoughts.
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Co-branding will be a limited trend, according to more than half our respondents, but more than a third expect it to gain more mometum..read more
