September 1, 2010 | Vol 5, Num 35
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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The Latest...

Window & Door Honors Industry's Innovators

Honoring the industry's innovators in technology, manufacturing and marketing, Window & Door has announced its 2010 Crystal Achievement Award winners. Selected by a panel of judges representing all more

Inc. 5000 Highlights Several Industry Companies

Window and door manufacturers, dealers, installers and industry suppliers are featured in the latest edition of the Inc. more

Soft-Lite Offers Web Tools to Dealers

Soft-Lite LLC is implementing improveit! 360, a Web-based business management system said to allow the vinyl window and door manufacturer to better integrate with its dealer more

GED Launches New Web Site

New site features expanded content and streaming media, including more than 24 fabrication machine demonstration more

The Outside View...

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The Talk...

To my company, online reviews are:
Not a big concern.
Something we watch very closely.
Something we occasionally review, but probably should be more proactive about managing.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

I have heard from many folks in the industry in the last year or so who contend that plenty of homeowners are staying put in their existing homes rather than moving along the traditional path of starter home to family home to downsized home.

It makes sense, given the current environment and the fact that consumer confidence continues to be wobbly at best. This week, I came across this article advising people how to check out contractors' online reputation. CNN Money brings up some good points about making sure that reviews are legit and explores buying supplies online versus local.

My question this week is whether you're watching your online reputation. Do you know what customers are saying, and what potential customers are reading? Send me an email to tell me about how you handle online reviews, and what you do to proactively manage what people are saying about your company on the Web. And will you be brave enough to admit if you're one of many companies that (gasp!) ignore what people are saying about you online?


The Talk..., Page 2

"Is Green Passé?

Not in our more

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