Christina Lewellen, senior editor of Window & Door
I have heard from many folks in the industry in the last year or so
who contend that plenty of homeowners are staying put in their existing
homes rather than moving along the traditional path of starter home to
family home to downsized home.
It makes sense, given the current
environment and the fact that consumer confidence continues to be
wobbly at best. This week, I came across this article advising people
how to check out contractors' online reputation. CNN Money brings up
some good points about making sure that reviews are legit and explores
buying supplies online versus local.
My question this week is
whether you're watching your online reputation. Do you know what
customers are saying, and what potential customers are reading? Send me an email
to tell me about how you handle online reviews, and what you do to
proactively manage what people are saying about your company on the
Web. And will you be brave enough to admit if you're one of many
companies that (gasp!) ignore what people are saying about you online?
The Talk..., Page 2
"Is Green Passé?
Not in our industry..read more