Christina Lewellen, senior editor of Window & Door
Last week, Jeld-Wen launched a new version of its Web site.
According to a company press release, the company aimed to make it much
more consumer friendly, using icons and pictures to make the window and
door shopping experience much more appealing and streamlined.
online shoppers prefer pictures rather than words to learn about
products," says Rob Jellesed, Jeld-Wen's director of Internet sales and
marketing. "Our goal is to help educate the consumer about windows and
doors that will look and perform to the highest standards in their
home. Sometimes it's just better to show than to tell."
company equates the site to that of automakers. As with cars, people
need to buy windows and doors through dealerships. But automakers' Web
sites have increasingly offered us "build your own car" tools online.
This allows us to think about what we want while we're at home,
assemble our priorities in a visual way and then march into the
dealership with a clear picture of what we want. Jeld-Wen has applied
this concept to its new site.
This week for the Talk, I'm asking you to weigh in on how
consumer-friendly you perceive your Web site to be. Jeld-Wen certainly
sets the bar high. Does its site give you second thoughts about how
effective your company's site is? How do you know your buyers are
finding your site helpful and easy to use? Send me an email
or post a comment
and let's Talk.
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