September 29, 2010 | Vol 5, Num 39
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
Click here to read articles from the latest issue of Window & Door magazine.


The Roto Flip Lock for hung
and slider windows
 






 

The Latest...

Lead Concerns Could Bolster Window Replacement

"Lead paint could be a good thing for window sales," according to Rick Nevin, a researcher involved with a project that recently received an NIH challenge grant...read more


AMD Looks to Build on Last Year's Success

Door and millwork industry event is heading to Charlotte, N.C...read more


Another View-Working with DOE on R-5

Emphasis needs to be shifted to increased awareness, says Sam Jadallah of Haddon Windows, in a guest column...read more


New Warm Edge Technology Debuts at Glasstec

The Lisec Group has unveiled new equipment designed to apply a new warm-edge spacer system...read more


FFI Expands California Operations

Functional Fenestration Inc. has added a 22,000-square-foot facility in Hawthorne...read more

More News


The Outside View...


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The Talk...

e-Poll
My company's Web site is:
Above average compared with competitors' sites.
Probably average.
Below average and in need of review.


If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

Last week, Jeld-Wen launched a new version of its Web site. According to a company press release, the company aimed to make it much more consumer friendly, using icons and pictures to make the window and door shopping experience much more appealing and streamlined.

"Today's online shoppers prefer pictures rather than words to learn about products," says Rob Jellesed, Jeld-Wen's director of Internet sales and marketing. "Our goal is to help educate the consumer about windows and doors that will look and perform to the highest standards in their home. Sometimes it's just better to show than to tell."

The company equates the site to that of automakers. As with cars, people need to buy windows and doors through dealerships. But automakers' Web sites have increasingly offered us "build your own car" tools online. This allows us to think about what we want while we're at home, assemble our priorities in a visual way and then march into the dealership with a clear picture of what we want. Jeld-Wen has applied this concept to its new site.

This week for the Talk, I'm asking you to weigh in on how consumer-friendly you perceive your Web site to be. Jeld-Wen certainly sets the bar high. Does its site give you second thoughts about how effective your company's site is? How do you know your buyers are finding your site helpful and easy to use? Send me an email or post a comment and let's Talk.

 

 

Continuing Conversations...

"Did You See an Uptick?"

Housing figures may have improved, but our respondents don't see an upward trend yet..read more

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