October 27, 2010 | Vol 5, Num 43
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Dual Coat Technology
from PPG



The Latest...

Pella Closing Entry Door Plant
Employees at Pella Corp.'s Fairfield, Ohio, exterior door plant have received notice...read more

Jeld-Wen Closing Alabama Door Plant

Officials told employees at the Jeld-Wen Inc. plant in Hartselle, Ala., that the facility will be closed in two months...read more

Manhattan Door Moves to New Jersey

After 45 years of being headquartered in New York, Manhattan Door Corp. is relocating...read more

PPG Joins Energy Efficiency Technology Coalition

PPG Industries has been selected as one of five industry partners in the Greater Philadelphia Innovation Cluster....read more

2011 Buying Guide Forms Due Friday

Window & Door is completing work on the print edition of the 2011 Buying Guide. Forms must be submitted by October 29, 2010....read more

More News

The Outside View...

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The Talk...

Are WINKs (women with income and no kids) becoming a bigger part of your customer base?

If poll form doesn't work in your email, Click Here.

John Swanson, editor/associate publisher of Window & Door

Looking through ProSales recently, I came across an article discussing WINKs—women with incomes and no kids—an increasingly influential demographic in the new home market. As homebuyers, these women are looking for “safe urbanism.”

And one particular trend these women are driving is growing demand for a more secure, better looking door between the garage and the home. That door is getting a lot more attention as a result of these women homebuyers. According to a recent National Association of Home Builders study referenced in the article, it is now a "top feature" for new homes.  It has to be "at least as nice as the door to the bathroom and master bedroom" and as secure as the front entry door. 

Now I must confess, this door trend has been underneath my radar. What about you? Have you seen it? And what about WINKs in general? Are they becoming a bigger part of your customer base? That’s our poll question of the week. And, of course, we’d like to hear from you. Email me or post a comment about WINKs and the products they want. And if you sell those doors between the home and the garage, I definitely want to hear from you.

Continuing Conversations...

"A New Day for Dealers?"

The focus is still on survival...read more

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