Looking through ProSales recently, I came across an article
discussing WINKs—women with incomes and no kids—an increasingly
influential demographic in the new home market. As homebuyers, these
women are looking for “safe urbanism.”
And one particular trend
these women are driving is growing demand for a more secure, better
looking door between the garage and the home. That door is getting a
lot more attention as a result of these women homebuyers. According to
a recent National Association of Home Builders study referenced in the
article, it is now a "top feature" for new homes. It has to be "at
least as nice as the door to the bathroom and master bedroom" and as
secure as the front entry door.
Now I must confess, this door trend
has been underneath my radar. What about you? Have you seen it? And
what about WINKs in general? Are they becoming a bigger part of your
customer base? That’s our poll question of the week. And, of course,
we’d like to hear from you. Email me or post a comment about WINKs and
the products they want. And if you sell those doors between the home
and the garage, I definitely want to hear from you.
