John Swanson, editor & associate publisher of Window & Door
The use of steel casement windows in both new construction and renovation projects is growing in New York City, according to an article
in the New York Times. Chosen for their historic and/or authentic
look, the windows meet the demands of people who are “sensitive to the
design” of the buildings they want to live in, suggests the architect
credited with spurring at least some of the new casement demand.
to the “very subtle details” of these products, the architect says,
“Either you don’t get it and it’s meaningless to you, or you can’t live
without it.” My immediate thought was it wouldn't it be nice to have
more “can’t live without it” type customers for our industry. Is that
happening at all?
Few of us may offer steel casements for
multi-million apartments, of course, but we all serve our own spectrum
of customers. At one end are those people who look at a product’s
design as an afterthought and at the other end are those who want a
certain style or certain features and can’t live without them. Which
end of the spectrum is growing at your business?
That’s our poll
question of the week. Are more people asking you for a certain color or
a new wood species option? Or are people focused almost entirely on
energy efficiency, low maintenance or price? As usual, I’d like to hear
your thoughts. Specifically, I'd love to hear about other “steel
casements” out there. Are you selling any products or options that
design-sensitive people “can’t live without” in your market? Post a
or email me
and let me know what you see happening.