December 1, 2010 | Vol 5, Num 47
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Doublenature finishes
rom P.H. Tech



The Latest...

New Looks Abound at Upbeat Win-Door

Toronto, ON—New products and new looks abounded at Win-Door North America, including a new name and logo for the Canadian Window & Door Association, which voted officially to change its more

Andersen Selling Canadian Operation
Four current managers at Dashwood Industries Inc. plan to buy the vinyl window maker from Andersen Corp., which purchased the Ontario company in more

Norandex Restructuring Operations

Norandex Building Materials Distribution Inc. is implementing a restructuring plan—which includes the closing of numerous branches—to complete a more

Vinylmax to Implement Succession Plan
Jim Doerger, founder of the Ohio-based company, is assuming the role of chairman of the board for the manufacturer of vinyl and wood more

Window & Door Launches IBS Preview Coverage

An advance look at windows, doors and skylights, as well as components and accessory products, to be featured at the 2011 International Builders' Show this coming January in more

More News

The Outside View...

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The Talk...

Are your customers getting more discriminating when it comes to the look and design of windows and doors?
Yes, more are focused at style and aesthetic issues.
No, other issues resonate much more.
No, there’s been no change among our customers.

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John Swanson, editor & associate publisher of Window & Door

The use of steel casement windows in both new construction and renovation projects is growing in New York City, according to an article in the New York Times.  Chosen for their historic and/or authentic look, the windows meet the demands of people who are “sensitive to the design” of the buildings they want to live in, suggests the architect credited with spurring at least some of the new casement demand.

Pointing to the “very subtle details” of these products, the architect says, “Either you don’t get it and it’s meaningless to you, or you can’t live without it.” My immediate thought was it wouldn't it be nice to have more “can’t live without it” type customers for our industry.  Is that happening at all?

Few of us may offer steel casements for multi-million apartments, of course, but we all serve our own spectrum of customers. At one end are those people who look at a product’s design as an afterthought and at the other end are those who want a certain style or certain features and can’t live without them. Which end of the spectrum is growing at your business?

That’s our poll question of the week. Are more people asking you for a certain color or a new wood species option? Or are people focused almost entirely on energy efficiency, low maintenance or price? As usual, I’d like to hear your thoughts. Specifically, I'd love to hear about other “steel casements” out there. Are you selling any products or options that design-sensitive people “can’t live without” in your market? Post a comment or email me and let me know what you see happening.


Continuing Conversations...

"Another Crazy Black Friday?"

Most of our poll respondents said they were going to spend more

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