May 11, 2011 | Vol 6, Num 19
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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The Latest...

Canadian Investment Firm Acquires 39% Stake in Jeld-Wen

Onex Corp., a Toronto-based private equity firm, is investing $675 million to acquire a significant minority interest in Jeld-Wen Holding more

Lincoln Windows Co-Founder Passes Away

Jane Bierman, the co-founder and owner of Lincoln Wood Products Inc., passed away at the age of 91 on April 29 more

Fortune Brands Takes Another Step Toward Home & Security Business Spin-Off

Therma-Tru Doors, Simonton Windows and Fypon, with 2010 revenues of $601 million, will form the Advanced Material Window & Door Systems more

WDDA to Voice Concerns about New Lead Testing Rules

The Window & Door Dealers Alliance has secured a meeting next week with the Office of Information and Regulatory more

Growth Projected for Green Building Materials

Green window and door gains will not be as strong, but demand for green building materials is projected to expand 13 percent more

More News

The Outside View...

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The Talk...

Are window and door dealers adding different products to their mix?
Yes, most WD dealers are adding other types of products/services.
Many are, but not a majority.
No, most are sticking with traditional offerings.

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

I love this phrase: “channel blurring.”

Thank you Home Channel News for a very interesting article on the mix-and-match happening in retail channels. This “channel blurring” can be seen in Home Depots selling household cleaning supplies, the article points out, or traditional hardware stores selling pet supplies.

The strategy behind such efforts is that when shoppers are out and about, they might see an unrelated product that triggers an unplanned purchase, the article explains. As a habitual impulse buyer, I sheepishly acknowledge that this sort of tactic works on me.

So the reward is that buyers may make extra purchases. But the risk, the article notes, is that straying too far from your area of expertise could dilute the power of your company’s brand and identity.

Let’s Talk about this. Do you see more window and door channels “blurring” with other types of products and unrelated services? Are there new retailers adding window and door products? What are specialty window and door dealers and distributors adding to the mix? Is this sort of diversity a smart move or opening the door to dealers biting off more than they can expertly chew? Please send me an email or post a comment to let me know whether you see channels blurring. 

Continuing Conversations...

"Is There Life in Remodeling and Replacement?"

The good news is that more respondents say their remodeling and replacement sales will be greater in more

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