June 8, 2011 | Vol 6, Num 23
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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S.91 Frameless Sliding/
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The Latest...

MI Using Latest Technologies to Launch New Line

With a social media campaign already started, the Western division of MI Windows & Doors is planning to launch its new MI EnergyCore window line...read more

P.H. Tech Completes Accent Acquisition

Accent Windows, based in Westminster, Colo., has been acquired by P.H. Tech Inc.  The Quebec-based PVC extruder report...read more

CEO Leaving Associated Materials

Tom Chieffe, CEO at Associated Materials LLC, is leaving the company to pursue other interests. Dana Snyder...read more

Western Implements New Order Entry System

Western Window Systems, a manufacturer of multislide, hinged and bifold doors and a variety of window systems, has implemented WTS Paradigm's...read more

More News

The Outside View...

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The Talk...

For my company, Facebook is:
Already an important part of our marketing and communications efforts
An emerging component in our marketing efforts.
Something we're just thinking about now.
Still an afterthought—not seen as particularly critical

If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

I tip my hat to MI Windows this week for its impressive product launch strategy. As we highlight in the article, MI is supporting its new product using today’s latest technology—including iPad apps and a strong Facebook presence—to help its customers sell more windows in an efficient way.
This impressive marketing approach is just one of many ways companies are using mobile technology and social networking sites. Facebook is no longer exclusively an online gathering place for young people.  Businesses in all industries are finding that Facebook is a valuable resource to reach its buyers of all ages and backgrounds.
My question is whether your company is finding success using Facebook as a business tool  in the window and door industry. Do you find that customers are connecting with your company on Facebook? How do you use it—to share product information and company announcements? Will there come a day (or has it come already) when your Facebook page will be more relevant to your customers than your website?
Please send me an email or post a comment and let me know how Facebook has become to your business.

Continuing Conversations...

"Is It Time for Solar?"

Most readers prefer to mind their own business, but the first case of a renovator facing charges for violating lead safe work rules generated a lot of response...read more

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