Christina Lewellen, senior editor of Window & Door
I tip my hat to MI Windows this week for its impressive product launch strategy. As we highlight in the article
MI is supporting its new product using today’s
latest technology—including iPad apps and a strong Facebook presence—to help
its customers sell more windows in an efficient way.
impressive marketing approach is just one of many ways companies are
using mobile technology and social networking sites. Facebook is no
longer exclusively an online gathering place for young people. Businesses in all industries are finding that Facebook is a valuable
resource to reach its buyers of all ages and backgrounds.
question is whether your company is finding success using Facebook as a
business tool in the window and door industry. Do you find that
customers are connecting with your company on Facebook? How do you use
it—to share product information and company announcements? Will there
come a day (or has it come already) when your Facebook page will be more
relevant to your customers than your website?
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