John Swanson, editor/associate publisher of Window & Door
"At the heart of the growing trend toward 'modern traditional'
residential design is the desire to blend the ordinary with the
extraordinary," says a recent press release from CMI, announcing the
company's new hollow core CraftMaster Conmore
molded flat panel interior door. "Today, homeowners are seeking the
familiar comforts of traditional design in more contemporary, fresh
We don't talk design and style too often. One reason is
that design and style shifts tend to be subtle and slow paced in the
window and door business. These two sentences caught my attention,
however, because they summed up a trend that I think many
industry companies are targeting. The "modern traditional" may be easier to see in door products, but it's an aesthetic that window companies
too seem to strive for, if not in their products, definitely in their
Am I right? I thought I would use this week's poll
question to ask if the industry moving in a more contemporary design
direction? As usual, I'd like to hear your feedback too. Has your
company freshened up your products? Are you selling less colonial and
more craftsman? Are doors and windows evolving? Post a comment or email
me and let me what you see on the design front.
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