June 15, 2011 | Vol 6, Num 24
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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The Latest...

Momentum Returning Slowly for Window & Door Sales

Annual AAMA/WDMA report sees modest increases in 2011 and stronger growth ahead...read more

Omniglass Licenses SureView Assets
In a transaction bringing together two fiberglass window component suppliers, Omniglass (2010) Inc., Winnipeg, Man., has licensed the assets...read more

NAHB Urges Congress to Focus on Energy Retrofits

With the Senate Energy and Natural Resources Committee hearing testimony on a suite of energy efficiency bills, including legislation covering residential construction...read more

Environmental and Energy Issues Top AAMA Agenda

Minneapolis–Members tackled a full agenda at AAMA national summer conference last week, covering lead paint, window tax credits, the next phase of Energy Star....read more

Serious Materials Becomes Serious Energy

With a product range that now includes energy software services, as well as building products, Serious Materials has changed its name...read more

More News

The Outside View...

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The Talk...

Do you see demand for 'modern traditional' on the rise?
Yes, and we have attempted to offer products offering "contemporary, fresh style."
I see the trend, but we haven't changed our products.
No, I don't see much change in door and window styles.

If poll form doesn't work in your email, Click Here.

John Swanson, editor/associate publisher of Window & Door

"At the heart of the growing trend toward 'modern traditional' residential design is the desire to blend the ordinary with the extraordinary," says a recent press release from CMI, announcing the company's new hollow core CraftMaster Conmore molded flat panel interior door. "Today, homeowners are seeking the familiar comforts of traditional design in more contemporary, fresh styles."

We don't talk design and style too often. One reason is that design and style shifts tend to be subtle and slow paced in the window and door business. These two sentences caught my attention, however, because they summed up a trend that I think many industry companies are targeting. The "modern traditional" may be easier to see in door products, but it's an aesthetic that window companies too seem to strive for, if not in their products, definitely in their marketing.

Am I right?  I thought I would use this week's poll question to ask if the industry moving in a more contemporary design direction?  As usual, I'd like to hear your feedback too. Has your company freshened up your products? Are you selling less colonial and more craftsman?  Are doors and windows evolving? Post a comment or email me and let me what you see on the design front.  


Continuing Conversations...

"Linked In: I Hope Your Membership Shrinks!"

A contribution from Jeff Nowell, an industry consultant, expressing some thoughts on the business networking site and more...read more

"How Important is Facebook?"

Few industry companies consider it a critical part of their promotion efforts..read more

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