June 22, 2011 | Vol 6, Num 25
W&D Weekly, Delivering the Fenestration Industry to Your Desktop
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Stone & Timber Trim
from Fypon

 






 

 

The Latest...

Assessing Home Performance

It's a potential opportunity, but the industry and individual companies need to be aware of the movement...read more


CGI Names New President

Tom Riscili has joined the Miami-based manufacturer of impact-resistant windows and doors...read more


Stanek Partners with ProVia

Replacement window maker Stanek Windows is adding ProVia Door’s custom steel and fiberglass entry doors to its home improvement product lineup...read more


New Name for Saint-Gobain Technical Fabrics

Screen mesh supplier Saint-Gobain Technical Fabrics, the manufacturer of New York Wire screening...read more

More News


The Outside View...


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The Talk...

e-Poll
Are building product generalists a dying breed?
Yes, specialization is necessary to be competitve today.
No, the generalist business model is still valid.
I'm not sure


If poll form doesn't work in your email, Click Here.

Christina Lewellen, senior editor of Window & Door

About six weeks ago, I asked whether window and door retailers were getting in the habit of “channel blurring,” a concept whereby former product specialists or niche-targeted retailers start branching out to carry seemingly unrelated products for the convenience of their customers. Like the Home Depot carrying laundry detergent or a window specialist carrying fencing or something along those lines.
At the time, almost half of poll participants said window and door companies are beginning to carry unrelated product lines. This week, I’d like to turn the question around.
In a blog I recently stumbled upon, author Jason Fraler argues that there’s no room in the marketplace for the blurred business model. Because of certain market dynamics—including the internet and increasingly-complex building products—he argues that customers now expect the specialized knowledge of specialty retailers.
Six weeks ago, I contended there’s room in the marketplace for both approaches. Fraler’s blog presents the contrarian view. What do you think? Will generalists in today’s marketplace be gasping for their last breath? Will specialists emerge as the winners in the survival of the fittest? Please send me an email or post a comment to share your thoughts. Are generalists dying in the building products arenea?

Continuing Conversations...

"Are You Offering 'More Contemporary, Fresh Styles'?"

This week's poll drew a relatively tepid response...read more

And from industry blogs....The market outlook ahead....from Gorell Windows & Doors...Is uPVC Paintable?...from MGM Industries

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