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W&D Weekly
July 27, 2011
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The Latest
New Owner for Chelsea Building Products

Graham Partners, a private investment firm, has acquired vinyl extruder Chelsea Building Products from the Tessenderlo more

Masonite Planning Automated Plant for South Carolina

The company plans to invest $14 million in a next-generation automated interior door production line and infrastructure at its Denmark, S.C., more

Green, Litigation Top NWDA Summer Agenda

Ellicott City, Md.–The Northeast Window & Door Association learned about ways to control costs in the factory and in the legal arena at its summer more

Vinyl Laminate Producer Targets U.S. Market

Konrad Hornschuch AG, a German supplier of decorative laminates, is stepping up efforts to target the U.S. window and door more


More News
NSG Names New President
BHMA Approves ATI for Hardware Testing
Champion Hits Million Pound Milestone
Centor Walkers Help to Fight Poverty
The Talk

By John G. Swanson, Editor/Associate Publisher

Not too long ago, I talked to a window and door manufacturer that said his company was doing fairly well this year. He attributed his company's success primarily to growth in multifamily jobs. That jibes with a lot of what's been written about the housing market of late.

Much of the improvement there has been in housing starts this year has come on the multifamily side. On the retrofit side, there is still stimulus funding going into weatherization projects–often upgrades of low-income, multifamily apartment buildings.

Housing experts expect the rental market to continue strengthening. The economic downturn has slowed new household formations, but those can only be held back so long. Single-family homeownership is probably still not affordable for many of these new households, and more established households are likely to be content to rent longer as owning a home probably no longer considered "a sure thing" from an investment perspective.

So are you targeting the multifamily segment more?  That's our poll question of the week.  And, of course, I'd like to hear from you. Has this been a sector you've targeted all along?  If it's a new focus for you, have you made changes in your products or operations? Did your company try and retreat to single-family? Post a comment or email me and share your experience.

What Will We Fight for Next?

The industry wants LRRP rules pared back more

The multifamily market:
Is something we've always targeted.
Is something we're increasingly focused on.
Is something we've talked about, but haven't really pursued.
Is not a good fit for our business.

The Outside View
Slide in Home Improvement Spending Likely to Continue into Next Year
From Harvard University Joint Center for Housing Studies
Housing Production Regains Some Strength in June
From National Association of Home Builders
Growing Panes: Homeowners Go Big on Glass Walls
From The Wall Street Journal
Employers' New Edge: Training Workers at PGT
From Gulf Coast Business Review


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