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W&D Weekly
January 18, 2012
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The Latest
Jeld-Wen Plans to Complete Door Plant

A $120 million interior door component plant in Louisiana, a project on hold for several more

Crystal Window Founder Starts California Company

Thomas Chen, owner, founder and president of New York-based Crystal Window & Door Systems, has established Crystal more

WDDA Establishes 2012 Priorities

Ken Mariotti of Woodland Windows & Doors in Roselle, Ill., outlines the organization's goals for the coming more

WDMA Issues 2012 Policy Agenda

The Window & Door Manufacturers Association has released its legislative and regulatory policy agenda for more

Epwin and Latium Merge in UK
Two large companies in the British window and door more
More News
Western Window Highlighted on Fox
Solar Innovations to Offer Dynamic Glazing
European Associations Plan Conference
The Talk

By Christina Lewellen, Senior Editor

In working on the 2012 forecast piece for the January/February issue, I had the opportunity to talk to a lot of folks in the window and door industry about what they expect for the coming year. We covered a lot of topics, as I’m sure you can imagine, ranging from the significant challenges our industry continues to face, to the overlooked opportunities that some companies are pursuing in a down market.

One comment in particular, however, stands out among the rest. One of my interviewees pointed out to me that his company is highly data driven in its decision making. In other words, his company doesn’t go with gut instinct when it comes time to offer new products or improve support materials to its distributor network. Instead, executives rely strictly on data and facts to make decisions. This, he notes, allowed his company to avoid “drinking the industry Kool-Aid” when making projections for 2011 (they didn’t anticipate growth, where many companies did) and paved the way for some successful product introductions based on buying patterns and regional preferences.

Still, this just-the-facts-ma’am approach to business isn’t the only way to succeed. Plenty of companies have built their models around industry experience and a “gut feel” for what will succeed in the marketplace. My question for you this week is where your company falls on the spectrum—is your team one of data-based decision makers or do you rely more on the collective experience of the group and follow your intuition?

Please send me an email or post a comment to share with me how your company approaches strategic decision making. Facts, gut, or a blend of both? What approach do you think is most successful in our business?
Will Smart Home Technology Encompass Windows and Doors?

The industry has a long way to more

When it comes to strategic decision making, my company relies more heavily on:
Statistics and facts
Collective experience and gut instincts
The Outside View
Housing Sector Finally Gaining Some Momentum
From NAHB Eye on the Economy
Consumer Outlook Rises With Improvements in Employment, Sentiment and Stress
From Consumer Reports
10 Green Building Predictions for 2012 from Earth Advantage Institute
From MarketWatch

Recent Introductions

The West End Collection
from Masonite





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