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W&D Weekly
February 1, 2012
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The Latest
Atrium Fined for Hiring Illegal Workers

The owner of Houston-based Champion Window and Advanced Containment Systems has agreed to adhere to revised immigration compliance more

Ohio Dealer Suspends Operations

Regency Window Co. unexpectedly discontinued operations about two weeks ago, but hopes to more

Connecting with the Connected Home
Consumers will soon demand doors, window and hardware that communicate with and be controlled by smart home systems, according to Sam Jadallah, SecuraSeal more
NFRC Offers Fact Sheets for Retailers

The National Fenestration Rating Council has developed a program designed to help window and door retailers educate more

Eastman to Acquire Solutia

The two chemical giants have signed a definitive more

EPA Reviewing Energy Star Vision

The Environmental Protection Agency is looking to update the guiding principles documents of the overall Energy Star more





It’s never too early to be thinking about GlassBuild America. See the latest edition of "Road to GlassBuild" for videos, company spotlights, interviews and more! Take a look

More News
Champion Using New Woodgrain Technology
New VP of Marketing at Marvin
Special-Lite Acquires Universal
The Talk

By Christina Lewellen, Senior Editor
With consumer confidence slowly but surely seeping back into the economy, some industry companies are banking on a decent home improvement season in the coming months. And this uptick in confidence also coincides with “spring home show” season, a dynamic that could prove to be a useful catalyst in the window and door industry.
Let’s talk about home shows. Love ‘em or hate ‘em, plenty of homeowners—those with ideas, a commitment to upgrading their homes and money to spend, one would argue—head to their local malls or convention centers around this time of year to see what design options and upgrades are available from home improvement companies. Are home shows a worthwhile investment for window and door retailers? How do you get the most out of the time and resources it takes to have an impactful presence?
Take this week's poll and please take a moment to share with me your strategy (or your suggestions for dealers) for a successful home show venture. Will more specialty window and door retailers participate in home shows this year with the silver lining of more confident consumers shopping around? Are there better alternatives these days?  Send me an email or post a comment and please tell me how the downturn—and potential turn-around—has affected home show participation levels and other marketing initiatives of window and door dealers.
Are You Feeling Better about 2012?

Negative sentiments still more

Compared to the previous couple of years, window and door retailers are:
More likely to participate or increase participation in home shows.
Likely to keep a home show participation at same levels.
Likely to cut back on home show participation.
The Outside View
Remodeling Sector Index Rises to Five-Year High
From National Association of Home Builders
Consumer Outlook Rises With Improvements in Employment, Sentiment and Stress
From Consumer Reports
New-Home Sales Set Record Low in 2011
From Builder Online
Is This Building Passivhaus-Certified?
Home Performance Industry Applauds Decision to Keep Energy Star Brand in Retrofit Programs
From Efficiency First

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