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W&D Weekly
February 13, 2012
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The Latest
New Looks Highlight International Builders' Show

Orlando, Fla.—Window and door customers want “bigger, simpler and more glass” more

Gorell Enters Receivership

The vinyl window manufacturer entered receivership last week and could be sold to new more

Regency Window Closed for Good
A company attorney is telling local news media that the Twinsburg, Ohio-based replacement window more
Jeld-Wen Closing North Carolina Operation

The company plans to close a pre-hanging and distribution facility, shifting operations to more

Atis Closing Allied Windows
Allied Windows in British Columbia is being closed, but the Canadian window and door manufacturer plans to invest $3 million to expand other more
Hurd Sees 2011 as 'Banner Year'

In a year that saw the new construction market continue to struggle, Hurd Windows & Doors introduced new products, more

More News
Sunrise Launches New Programs for 2012
Energy Star Opens Up Verification Testing
Hansons Names New VP
Vampco Founder Passes Away
The Talk

By Christina Lewellen, Senior Editor
I’m a Facebook junkie—I’ll admit it. I even work a bit of Tweeting into my routine for work and some organizations in which I’m involved. But I’m far from a cutting-edge social networker. I see the value that social networking has brought to many companies, and it certainly has changed the way we communicate and interact as a society.
There are always new networks and trends happening in the social media space. A few minutes ago, everyone was tracking their every move on Foursquare and now a new obsession has emerged with Pinterest. If you’re not familiar with this, it’s sort of a photo-sharing site, but it allows users to categorize photos by topic. Think of it this way—if a bride is shopping for her wedding, she could search for ideas and inspiration on Pinterest by seeing what other brides have “pinned.”
This certainly applies to home improvement projects and design inspiration. A homeowner who is looking for ideas about what to do with that bay window might turn to Pinterest to explore some options. It’s new, I know—but perhaps one you shouldn’t ignore.
So fess up… who is actively “pinning” already, and how many of you have NO idea what I’m talking about? I’ve linked to some interesting articles in this write-up, and I would encourage you to check them out—including this one about the best brands emerging on Pinterest. In the meantime, vote in our poll for the week and send me an email or post a comment to share your initial opinions about Pinterest.
Are Doors and Windows Taking on a New Contemporary Style?

The majority of our respondents see a more

As far as Pinterest is concerned:
I have started to use it.
I am exploring and learning.
I'm planning to check it out soon.
I'll admit I have no idea what you're talking about.
The Outside View
Green Homes Market Expected to Increase Five-Fold by 2016
From National Association of Home Builders
Windows Reveal the True Housing Market
From The Wall Street Journal
Jeld-Wen's President Touts Shift to a Sales-Focused Culture
From ProSales
Big Suppliers Absent from Builders’ Show
From MarketWatch

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