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W&D Weekly
February 29, 2012
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The Latest
FTC Reaches Settlement with Five Window Companies

Five companies that sell replacement windows will have "to stop making exaggerated and unsupported claims about the energy efficiency of their more

AAMA Celebrates Diamond Anniversary at Annual Conference
Naples, Fla.—Bringing back distinguished members from the past, the American Architectural Manufacturers Association more
Serious Puts Plans to Close Chicago Plant on Hold
Union members at the one-time Republic Windows plant in Chicago once again held a more
Fensterbau Looks to Be Bigger than Ever

With organizers reporting that exhibit space is sold out, the international trade fair set for the end of March will once again gather window and door executives from around the more

Goldbrecht Marketing Vitrocsa Products

California-based Goldbrecht European Window & Door Solutions recently started its 30th more

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Mathews Brothers Sets New Safety Record
Quanex Offers Optimizer as App
All Weather Honored as Best Managed Again
The Talk

By Christina Lewellen, Senior Editor

Last week's announcement from the FTC that it has reached a settlement with several window companies regarding their claims about the energy efficiency savings provided by their products does not come as a complete shock.  Ever since the Washington State attorney general's crackdown on window dealers, industry lawyers have been warning other window and door companies to take a close look at their current advertising claims to make sure they're not inviting similar legal challenges.

With this settlement, I'm interested to know if you're concerned about your company’s marketing claims, or even those you see elsewhere. I’ll keep your feedback completely anonymous, of course, but please share with me if you’re considering revising the claims you make when you go to market. Can you really prove that your products provide a certain percentage off of utility bills? Do you guarantee that new windows will lower heating and/or cooling costs or you’ll refund the difference to the buyer? These statements could get you in trouble, if the recent settlement indicates where legal challenges are trending.

This is an important topic in our industry, and one we will continue to explore. Please send me an email or post a comment to share your thoughts. How will this impact your business? What can we safely say to consumers about potential energy savings?

Can a Window be an iPad?

Our poll results suggest the industry is starting to see the idea of touchscreen controls as a more

Will the FTC settlements impact your company's marketing and advertising?
Yes, we will have to take some claims out.
I think we're okay, but we'll probably take another look at everything.
No, we think everything we say is okay.
No, but we've already made changes.
The Outside View
New Home Sales Virtually Flat in January
From National Association of Home Builders
Early Spring for Home Improvement
From The Wall Street Journal
Consumer Sentiment in U.S. Reaches One-Year High on Jobs Outlook
NKBA Reveals Top Kitchen & Bath Trends for 2012
From National Kitchen & Bath Association

Recent Introductions

Legacy Screens
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