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W&D Weekly

May 30, 2012
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The Latest
MI to Close Tennessee Plant

The Pennsylvania-based manufacturer plans to close its plant in Smyrna, Tenn., this more

Soft-Lite Gorell Promotes Three

Operating as newly-merged organization, the Ohio-based window and door manufacturer has promoted three team members to new positions to develop and more

Understanding NFRC's Independent Verification Program

Paul Gary, Window & Door's Legal Department columnist, looks at the new random testing program that is being implemented for Energy Star more

BMC Rolling Out Apps for Employees

The building products distributor is working with Apperian to develop and roll out a suite of enterprise more

More News
Window World to Sponsor St. Jude Concert
GlassCraft Partners with Home Aid Houston
Updated Website for Solar Innovations
The Talk

By John G. Swanson, Editor/Associate Publisher

Since Facebook's IPO about 10 days ago, its share prices have fallen. I'm no expert, but one of the reasons cited is a concern it will not be able to effectively monetize its offerings–sell advertising–in a world that is quickly moving to mobile devices. The fear is most Facebook users won't be using the service on their PCs, maybe not even on their tablets. In the future, users may be happy to track friends and family on their phones.

Adapting to a world that is rapidly shifting to mobile devices is no doubt a challenge for many companies and our industry is no exception. Most window and door manufacturers and dealers, for example, have websites, but how many have created a mobile-friendly version of that site?  Is a dedicated mobile site necessary too?

Adapting to mobile is more than a marketing issue, of course. This week we report on BMC's efforts to get a variety of mobile apps into the hands of employees to boost productivity.  My bet is that many industry companies will turn to smartphones and tablets to provide quotes, take orders, schedule installation and service crews, track deliveries, and much more. 

Is your company adapting to mobile?  That's our poll question of the week.  And, of course, I'd like to hear more about what you're doing. Do you have apps for your employees? Are you looking at the options out there? Where do you see the most potential?  And, what about your website? Is that changing with the move to mobile?  Post a comment and let us know what's happening.  

Will Your Summer Be Fun?

Most window and door people, it appears, have modest plans for the coming more

My company:
Has not started looking at mobile strategies.
Is beginning to explore mobile strategies.
Has implemented some internal apps for employees.
Has adapted its online presence to mobile devices.
Has internal apps and has worked to adapt its online presence to mobile.
The Outside View
Improvement for Housing
From NAHB Eye on the Economy
Compliance Checklist: Will You Be Ready If OSHA Visits Your Job Site?
Canadians Scale Back Plans for Spending in 2012
From BMO Financial Group

Recent Introductions

The Design Collection from


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