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W&D Weekly
August 15, 2012
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The Latest
Adding Social Media to Marketing Mix

An in-depth look at how window and door companies at all levels are harnessing social networking more

Dove Windows to Close

The vinyl window manufacturer based in Wilkes-Barre, Pa., has sent a letter to customers saying it will close its doors, with plans to liquidate its more

AMD Opens Up Expo and Convention to Industry

The Association of Millwork Distributors is officially inviting all industry professionals to attend its event this year, which is scheduled for October in Louisville, more

Norwood and Inline Partner on New Fiberglass Line

The New Brunswick manufacturer is adding the PermaPlus line to its family of fiberglass windows and more

EPA Finalizes Energy Star Meeting Details

Following up on the release of its 2014 criteria for Energy Star, EPA has set the time for its August 27 meeting. The registration deadline is August more

More News
Tart Lumber Opening Millwork Showroom
Quanex Increasing Presence at International Shows
VA Dealer Ups Its Support for Veterans
LMI Developing Green EPDM Compounds
BETEC Plans Window Symposium
The Talk

By Christina Lewellen, Senior Editor
With many housing markets across the country gaining traction, buyers and sellers are adjusting their expectations. With more consumers getting off the fence in order to take advantage of lower home prices and historically-low interest rates, real estate agents are advising clients to position themselves for success. For buyers, this might mean getting financial ducks in a row. For sellers, it could involve staging a property in order to attract the greatest number of potential buyers.
In an article I recently read, an Indianapolis realtor even suggests that exterior home staging may be the key to a successful sale. While he points out in the article that some minor fixes and fresh paint may be enough to entice would-be buyers, it made me wonder if some sellers are going beyond the bare minimum—doing things like replacing front doors and or drafty old windows before listing their homes. A sizeable investment, perhaps, but one that savvy home buyers are likely to notice.
Do you see customers buying replacement products to spruce up the curb appeal and comfort of their homes prior to a sale? Will they target a malfunctioning or particularly bad looking door or window? Dealers—have you (or any of your customers, if you’re a manufacturer) thought about targeting these consumers or working with a real estate agent to facilitate replacement projects for a soon-to-be-listed home? Please send me an email or post a comment to share your thoughts.
Now, I recognize we may end up with a biased result here, and we’ll take that into consideration, but please take a moment to vote in our poll as well. Do fresh doors and windows resonate with home shoppers?
Will Gen Y Want Something Different in Windows & Doors?

Most respondents expect the younger members of today's workforce and those coming into more

Updated and energy efficient windows and doors...
Do not affect a home buyer’s decision
May be taken into consideration, but won’t be a deciding factor in a home purchase
Can definitely impact a decision with energy-conscious buyers


Road to GlassBuild

GlassBuild America is now just ONE MONTH away! Do you remember how great the show can be? This week on the Road to GlassBuild our video spotlight gives the answer...Take a look

The Outside View
Will Housing Lead or Follow in a Slow-Growth Economy?
From NAHB Eye on the Economy
How To Convince Homeowners To Pull The Trigger On Energy Upgrades
From Forbes
Real Recovery in Home Prices Not Expected until Spring
From CNN Money
Retail Sales in U.S. Jumped More Than Forecast in July


Recent Introductions

Nova Slim Casement Handle
from Interlock USA



GlassBuild America
Product Preview

A Vertical IG Line from Erdman


New multipoint hardware from Amesbury


Brought to you by the National Glass Association, publisher of Window & Door and

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