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W&D Weekly
August 22, 2012
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The Latest
Visualization Tools Become More Popular for Selling

Door and window makers and their dealer customers are increasingly embracing the philosophy that showing is better than more

Indow Window Rolls Out Nationally

After a two-year beta launch, a Portland, Ore.-based supplier of interior insulating window inserts is rolling out its more

Plastics Firm Launches Geometrics Line

Precise Plastics, an injection-molding firm based in Fairview, Pa., is launching a new picture window line designed to be more

"Up To" No Good
A Legal Alert from Paul Gary of the Gary Law more
More News
AAMA Announces Fall Conference Plans
DOE Partnering with Passive House Group
KC Dealer Adds New Showroom
The Talk

By John Swanson, Editor/Associate Publisher

I've heard them called "inside storms" and "interior insulating panels" and they've been around in one form or another for many years. Some type of frame is put around a glazing panel–usually plastic–and is then attached to the inside of a window to improve energy performance, reduce drafts, and increase comfort. In this week's news, we have Indow Window, a relatively new entry into this arena, announcing plans to roll out its product and program to dealers nationally.

I'm no expert, but it seems that these products have found some success in the market.  They appear to enjoy some popularity for older homes and historic buildings.  I know they are also used in urban areas, where apartment owners will turn to such products to reduce noise levels coming in from outside.  But these inside storm products have never become hugely popular.  Could that change?

That's our poll question of the week.  And I know window manufacturers and dealers may be biased against such products–preferring instead to sell a replacement unit versus an interior panel–but I'd love to hear your thoughts on these products.  Do they represent a good, cost-effective alternative to window replacement?  What are the limitations of such products? What's prevented more widespread market adaptation?  Is there a big opportunity still out there?  Post a comment or email me and share your thoughts.  We'd love to hear from you, particularly those of you who sell or have sold both.    

Why Being Green Matters to Customers (and Should Matter to You)

Power Home Remodeling Group's Jeff Kaliner shares his thoughts on the importance of energy more

Do Home Buyers Notice New Doors and Windows?

Our poll results may not be too more

Interior insulating panels...
Are a cost effective alternative for many customers and a good opportunity for dealers.
Have potential, but available products have had limitations.
Do not present a cost effective alternative to replacement windows.



Road to GlassBuild

This week a look at Rehau and a “rewind” from past editions. Find out what the folks from Rehau have in store for the show and in case you missed it, we look back at every issue of the Road and all the video and Q&A’s are in one place for you to catch up on!

The Outside View
Builder Confidence Continues To Improve in August
From National Association of Home Builders
8 Incredible Open Air Homes
From Forbes
Charleston Window Company Owner Patents New Products
Home Depot Tries Matchmaking Business
From Atlanta Journal Constitution
The Case for Beautiful Black Doors
Recent Introductions

Quantum Series from
Lincoln Wood Products


GlassBuild America
Product Preview


FeneVision neo from FeneTech


Stanley Double Sliding Door from Dusco



FenestrationMasters from AAMA

Brought to you by the National Glass Association, publisher of Window & Door and

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