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W&D Weekly
September 26, 2012
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The Latest
U.S. Window & Door Demand to Rise 9% Annually

With growth spurred by a rebound in housing completions and gains in construction spending...read more

 
AMD Heading to Louisville

Doors and millwork will once again take center stage when the Association of Millwork Distributors hosts its 48th annual convention...read more

 
Pella to Export Products to India

An independent distributor, Abir Trademart Pvt. Ltd., will offer products...read more

 
NGA Welcomes New Executive

Jim Gandorf is joining the National Glass Association and Window & Door Dealer Alliance as the new vice president...read more

 
 
More News
Ohio Governor Visits Quanex Plant
Hurd Featured on ABC News
Pollard Awarded Diamond Jubilee Medal
ISO Certification for American Renolit
Simonton Highlighting Window Safety Issues
The Talk

By John Swanson, Editor/Associate Publisher

Be interesting, make people happy, earn trust and respect, and finally, and make it easy for customers to talk about your company. Those are the four key factors in successful word-of-mouth marketing program, according to Brian Bunt of EmptyBin.com, who spoke at the recent Window & Door Dealers Forum. They're not easy tasks.

I certainly don't want to downplay the importance of keeping company's customers happy and earning their trust and respect. That requires tremendous effort. I was sort of curious, however, about the other two elements Bunt outlined. People in our industry talk about building word-of-mouth, but do we work to make our companies "interesting"?  Do we encourage people to "talk about" us?  

How many companies actually have a word-of-mouth strategy? That's our poll question of the week. And, of course, I'd like to hear from you. How does your company try to stand out as "interesting" or "different"?  How do you get customers to talk about you?  Post a comment–it's a good way to build word-of-mouth–and let us know. 

By the way, Bunt cited a video from a company called Dollar Shave Club as a good example of "interesting."  Could this approach work for a window dealer?

Are You Hyped for the iPhone 5?

Window and door professionals might not be waiting on line...read more

Does your company have a word-of-mouth marketing strategy?
Yes
No, but we try a few things now and then.
No, we don't really work on word-of-mouth at all.
 

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Road to GlassBuild

GlassBuild 2012 is now over, but before we put it in the history books, we showcase what happened on the show floor in Las Vegas and announce our schedule and plans for GlassBuild America 2013.


 
The Outside View
NAHB Surveys Point to Growing Optimism for Housing
From NAHB Eye on the Economy
How Good Technology Is Opening New Doors with NFC-Enabled Samsung Smartphones
From CIO
One-Steppers, Retailers Forecast To Outpace Lumberyards, Distributors Thru 2014
From ProSales

 

 
Recent Introductions

RoyalBond Tri-Stain
from Royal

 

 



 

 
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Contact Editor/Associate Publisher, John Swanson, at JSwanson@glass.org

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