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W&D Weekly
October 2, 2013
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The Latest
Andersen to Acquire Weiland

Andersen Corp. has entered into a definitive agreement to acquire Weiland Sliding Doors & Windows Inc., a California-based manufacturer of sliding and folding door systems, for an undisclosed amount…read more

 
New Schedule for This Year's Remodeling Show
Opening in about two weeks, the Remodeling Show moves back to Chicago this year with a new, more compact schedule designed to provide greater efficiency for exhibitors and attendees…read more
 
New Finish Line Targets Wood Doors and Millwork
PureColor Inc., an Albuquerque, N.M., based supplier of sustainable wood finishes, has developed the EvenGrain Collection for door and millwork manufacturers…read more
 
 
More News
Andersen Adds Sales and Marketing Exec
ATI Opens Chicago Office
Cascade Windows Names New Director of Corporate Services
Vinylmax Reaches New Safety Milestone
Mathews Brothers Recognized with Silver Collar Award
Hanley Wood Honors Deceuninck Tradeshow Booth
DOE's Karma Sawyer to Keynote AAMA Fall Conference
NAHB Launching New Economic Index for Local Markets
MIWD Windows Installed in Vision House
The Talk

By John Swanson

Last week, we reported the launch of Porch.com, a new internet service designed to connect homeowners with contractors. The field also includes Angie's List, Home Advisor (previously Service Magic) and others. Looking at various window and door dealer and manufacturer websites, it's clear many companies in our industry have at least tried these services for lead generation, and in some cases embraced them.

I thought I would use this week's poll to get a better sense of how much influence these services have on our business. Has your company tried one or more of these services?  Was it a cost-effective way to gather new leads?

And of course, I'd like to hear more from you on the subject as well. What are your firm's preferred methods for lead generation these days?  Where do you invest the most time and money: existing customer referrals, canvassing, telemarketing, traditional advertising media, home shows, websites, SEO and other internet marketing, social media?  Is your mix changing?  Post a comment or email me to share your thoughts.

Describe your company's experience with Internet referral services:
We've tried one or more and been very successful with the leads we've received.
We've tried one or more and been somewhat satisfied with the results.
We've tried one or more and determined this approach is not cost effective for us.
We intend to try one of these services, but have not done so yet.
We have not tried these services, preferring alternative approaches to lead generation.
 

Motivating Employees to Get Involved with Charitable Endeavors
By Asher Raphael
Most businesses today emphasize the need to rally employees behind a philanthropic mission in the local community as a way to ‘pay it forward’ while bringing colleagues closer together as a team, but figuring out where to start is usually the hardest part of getting involved in a cause...read more 


Will Continued Outsourcing Have a Lasting Detrimental Impact on I
nnovation in the U.S.?
More than 80 percent of survey respondents say yes, it's likely...read more


Advertisement

The Road to GlassBuild
With GlassBuild America 2013 in our rearview mirror, we start to take a look back at the show and the products that made it an outstanding success. This week, we catch up on some of the items you might have missed in Atlanta.
 
The Outside View
An Energy Star Window Into EPA Ineptitude
From Investors.com
New-Home Sales Rise 7.9 Percent in August
From NAHB

 

 
Recent Introductions

Lifestyle double-hung from Lincoln Windows
 


 
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