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W&D Weekly
December 18, 2013
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The Latest
The Year in Review

Company acquisitions, Energy Star Version 6.0, tax credits and new product developments topped the news in 2013 for the window and door industry. Following is a look back at the year in review. …read more

Consumers Placing Greater Importance on Windows in Home Design
Windows rank third on the list of most popular home exterior features, following low-maintenance exterior materials and front porches, according to the latest AIA Home Design Trends Survey. …read more

More News
Kolbe President Mike Salsieder to Retire
Former Republic Windows CEO Sentenced to 4 Years in Prison
Chelsea Announces New Appointments
WTS Paradigm Goes 'Live' with Lucent Window and Door
The Talk

By Nicole Harris

The buying mentality among consumers appears to have shifted focus, moving from low-priced products to products that offer long-term value, according to the window and door executives we interviewed for the Window & Door 2014 Forecast.  And homeowners’ apparent willingness to consider factors beyond cost is resulting in opportunities for manufacturers and dealers to sell value-added products at higher price points, they say.

“In 2013, we saw an acceleration in consumers' willingness to invest back into their homes, as well as a shift towards value, [and that] provides many growth opportunities  for us in 2014,” says Mark Savan, president of Therma-Tru Doors and Simonton Windows. “Consumers are looking for [a balance] between performance and price in the building products they're purchasing, rather than just price playing a major role in product decisions.”

Are you seeing a similar trend? That’s my question this week. Are consumers shifting focus from low price to high quality? What value-added features are they showing the most interest in? Please post a comment or email me to share your experience.

Are Consumers Shifting Their Focus from Low-price to High-quality Products?
Some are, but I wouldn't say it's a significant trend yet

What is the Most Important Thing to Get Done in Your Business for Long-Term Success?
According to respondents to last week’s poll, the answer is: developing leaders. More than 41 percent of poll respondents said this was at the top of their priority list, followed by expanding sales, paying down debt and improving company culture. See the full poll results...

The Outside View
Builder Confidence Rises Four Points in December
Real Estate Predictions & the Hottest Housing Markets for 2014
From Zillow

WDweekly will return Jan. 8, following the holiday break. Best wishes for a safe and happy holiday season from the Window & Door staff!

Recent Introductions

630 Series Single Hung from Chelsea Building Products
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