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W&D Weekly
March 5, 2014
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Dealers, Manufacturers Talk Internet Strategies

Window and door dealers and manufacturers say one of their biggest challenges this year will be adapting to how the Internet is continuously changing the way they do business: from managing their online reputations to dealing with customers armed with information gleaned from the web. …read more



More News
Ply Gem Introduces Preferred Contractor Program
Aribell Launches New Website
Jim Strater and Maura Glenn Join B.F. Rich
Crystal Windows' Bill Rau Passes Away
PGT's Dean Ruark Receives AAMA Distinguished Service Award
The Talk

By Nicole Harris, publisher

At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said "yes, I can sell that" when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the selection you make, the story you tell on your trucks and the impression your installers make driving them tells a lot about where you’re headed. John’s son, Ken, now company president, took the bold "Yes" word approach, replacing an attractive and traditional image of a home exterior on the side of the company’s fleet. Happily, this unconventional approach has been met with a resounding “Yes! We like that.”

I happen to have more than a casual interest in the marketing power of truck signage (“What Your Truck Says About You”) and I’m curious if you have truck update or new purchase plans this year. Please tell us by posting a comment and participating in this week’s poll.
Do you have truck update or new purchase plans this year?
Yes! I plan to purchase new trucks in the next 12 months.
Yes! I plan to update my logo or message on the trucks.
Yes! Iíd like to do both but Iím holding off for now.
Our trucks are in good condition and we donít need to replace or overhaul right now.

What Are Your Top Internal Business Issues?
Reflecting concern surrounding a potential labor shortage, respondents to last week’s poll said that hiring good employees currently topped their list of business challenges. See the full survey results…

The Outside View
Consumers Eye Sustainable Remodeling
From Plastics News
Residential Construction Spending Increases for Third Month
From NAHB Eye on Housing
Zola Windows Designs European-style Windows in Steamboat
From Steamboat Today

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