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W&D Weekly
April 2, 2014
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The Latest
Manufacturers Look to Bring European-style Systems to U.S. Market

The European window and door industry is producing products that meet the requirements of more stringent codes and programs such as Passive House. To achieve the high thermal performance goals, manufacturers are looking to triple glazing and better-performing, wider profiles…read more

Energy Efficiency, Color and Size Options Dominate New Product Introductions at fensterbau

Product descriptions and photos of new machinery, equipment, software, windows, doors, skylights and cladding introduced at fensterbau/frontale 2014…read more



More News
Quanex Completes Sale of Nichols Aluminum
AGC Launches 'Out-Star Energy Star'
Chelsea Building Products Passes Miami-Dade Testing for 400I Product
JCIC and MI Windows & Doors Reach License Agreement
The Talk

By Welton Hong, guest blogger, Ring Ring Marketing
At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.  

The online world works fast — faster than we could have imagined. That's how it is with online marketing as well: You have to be constantly learning, constantly evolving. What worked last year might work 60 percent as well this year. What worked two years ago might not work at all.

In 2014, one of the most critical aspects of running an online campaign is keeping pace with Google. The online search leader is on a relentless quest to make searches much more valuable to the searcher.

The main element of this quest has been knocking down (way, way down) the search engine rankings of sites it doesn't consider valuable. Much like the Terminator, Google won't stop until it completes its mission.

That's why we strenuously recommend examining the search-engine optimization (SEO) process your business website uses. If you don't do any SEO, at least you won't get in trouble with Google, but you also likely aren't seeing anywhere near the online traffic you should. If you're using deceptive SEO tactics such as buying links from link farms and using spun content, Google will hammer you.  

In 2014, you need to focus on building your search ranking and traffic with a solid website filled with good, useful content; a clear call to action; and organic links that benefit visitors. If you’re doing so, we’d love to hear about it. What strategies have been successful for your company? Please participate in this week’s poll and post a comment.
What is your company doing to improve its Google rankings?
Updating the website design to attract more visitors
Adding a blog
Focusing on SEO
Advertising online
Engaging in social media
Soliciting online reviews
All of the above
None of the above

Are you creating full-frame replacement instructional material?
About half of respondents to last week's poll said they are not creating full-frame replacement instructional material because it is not a high enough priority. Just 25 percent of respondents have the materials in place. See the full survey results…


The Outside View
U.S. Construction Spending Barely up as Homebuilding Tumbles
From Reuters
ASHRAE Joins NAHB and ICC to Develop New National Green Building Standard

Recent Introductions

LVL Wood Plank Doors
from GlassCraft
Brought to you by the National Glass Association, publisher of Window & Door and

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