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W&D Weekly
April 16, 2014
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The Latest
VPI Quality Windows to Acquire Mercer Windows

VPI Quality Windows will acquire the majority of the window and door manufacturing assets of Mercer Windows, which recently announced it would close its Beaverton, Ore., facility due to the lingering effects of the recession…read more

Western Window Systems Partners with All Weather Tempering

Western Window Systems has partnered with All Weather Tempering to provide customers with insulating glass. As part of the partnership, Western Window Systems will transition out of manufacturing insulating glass…read more

Guardian to Close Reedley Fabrication Plant
Guardian Industries will close its Reedley, Calif., glass fabrication plant on May 2, citing ongoing economic challenges. The Reedley plant opened in 1985 and provides mirror and laminated glass for residential, commercial and interior applications…read more


More News
Drew Industries Sells Extrusion Assets to Atrium; Establishes Supply Agreement
J-Channel Industries and YKK AP Resolve Patent Dispute
AAMA Forms Sustainability Steering Committee
Keith Koenig Promoted to VP of Manufacturing at Kolbe
Ventana Names Dave Zack Supply Chain Manager
Richards Building Supply Honors Top Sales People
The Talk

By Jenni Chase, editorial director

The May issue of Window & Door will feature the inaugural "Top Specialists" list, highlighting dealers and distributors of windows, doors, skylights, sunrooms and related products for the new construction, remodeling and replacement markets. Ranked by sales volume, these companies are indeed true "specialists." They aren't manufacturers; they aren't home improvement dealers. They are independently owned and operated businesses whose window and door products account for more than 50 percent of annual sales volume. 

"The framework for our business is to specialize only in windows and doors, and therefore provide the most in-depth knowledge of the products we sell," said one top specialist, when asked what set his company apart in the market. "By specializing only in windows and doors, we are able to focus on what is the best product for a particular project."

But with the economy still on shaky ground, some window and door companies are looking beyond their "specialty" to products and services such as roofing and siding to bolster sales. My question is: Is this type of diversification a growing trend? Or will window and door companies continue to operate as "specialists" in their field as the housing market climbs its way back? Does your company have diversification on the mind? Please participate in this week's poll and share your thoughts.

Has Your Company Diversified into Products and Services Beyond Windows & Doors?
Not yet, but we have plans in place to do so.
We are currently exploring our options.
No, we plan to remain specialized.

How are You Improving Professionalism in the Industry?
Nearly half of the respondents to last week's poll said they always act ethically with clients, employees and industry colleagues in an effort to improve professionalism. See the full survey results…


On the Road this week... The excitement for GlassBuild America is growing, and you can start booking your travel now with our brand new accommodations page. Plus, learn about a very colorful and innovative exhibitor.

The Outside View
Builder Confidence Holds Steady in April

Recent Introductions

Sliding and Pocket Door Hardware from Cavity Sliders
Brought to you by the National Glass Association, publisher of Window & Door and

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Contact Editorial Director, Jenni Chase, at

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