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W&D Weekly
May 7, 2014
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The Latest
Deadline for Crystal Achievement Award Nominations Extended to June 15
Window & Door will present its Crystal Achievement Awards in the September 2014 issue, honoring outstanding achievements in window and door product technology, manufacturing and marketing. And we want to hear from you! Submit your nomination by June 15…read more
 
Andersen Plans $18 Million Expansion

Andersen Corp. plans to expand an existing building at its Bayport, Minn., manufacturing facility and purchase new machinery as part of an $18 million expansion project. The expansion will create 100 full-time jobs…read more

 
Residential Window Volumes to Grow at Double-Digit Pace

Driven by the new construction market, total residential window volumes are expected to continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights…read more

 

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More News
Pilkington Announces Price Increase
Quanex to Become Bostik’s Sole IG Sealant Distributor in North America
Associated Materials Group Names New President and CEO
TigerStop Celebrates 20th Anniversary
NFRC Documents Undergo ANSI Public Review
Thompson Creek Window CEO Named Finalist in Entrepreneur of the Year Maryland Awards
The Talk

By Welton Hong, guest blogger, Ring Ring Marketing

I have a call to action for you: Make sure your window and door website has a clear call to action! This is one of the most important aspects of any business website, and yet it's one of the most often ignored.

Your website isn't just there to "be there." It's not there to simply provide contact information and link to your manufacturers. It's there to convert visitors into qualified leads. That is your website's primary goal. And the main way to do that is to have a clear call to action.

It's true that window and door businesses are different than ecommerce businesses; for the latter, without some sort of direct CTA, there is no business! Those sites rely on a CTA to direct a visitor from a landing page to a place to directly purchase a product.
 
A local business such as yours has a different purpose, but that doesn't make the CTA any less important. You're not trying to get a visitor to purchase something from the site. You're trying to get the visitor to provide information, join an email list, or even call or email you.

For the window and door industry, a couple of CTA types work better than others. One of the best is fairly obvious: A "Call For a Free In-Home Consultation" link. This should be an eye-catching image that makes it easy for visitors to directly call you.

Another great CTA for W&D businesses is a contact form on the website for a free estimate. This allows you to capture the visitor's key details and gives you a prequalified lead to contact for an estimate. Finally, a "Visit Our Showroom" link is a great CTA to show off your products. Tell us what you think by posting a comment and participating in this week's poll.

What type of call to action does your business website use?
Call for a free in-home consultation
Contact form for a free estimate
Link to visit your showroom
Offering a product or service for free or at a discount
All of the above
None of the above
 

Is Your Company Advertising on Social Media?
The vast majority of respondents to last week's poll said they are not advertising on social media, and have no plans to do so. Just under 30 percent reported to be considering it. See the full survey results…

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ROAD TO GLASSBUILD
On the Road to GlassBuild America this week, find out how to maximize your brand awareness, why a trade show is better than a picture in a brochure, and learn about a long-time GlassBuild exhibitor and the product lines they’ll be showing on the floor in Las Vegas this September.

 
The Outside View
Was the EPA Overzealous in Its Pursuit of Lowe’s?
From Rich Walker, AAMA
NAHB Remodelers Survey: Low-E Windows Most Popular Green Building Products
From NAHB

 
 
Recent Introductions

Comfort Select with U4 Technology from AGC

 
 
Brought to you by the National Glass Association, publisher of Window & Door and WindowandDoor.com

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