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W&D Weekly
June 25, 2014
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The Latest
Maritech Windows Files Chapter 7 Bankruptcy

The Carollton, Texas, manufacturer of vinyl windows and patio doors, filed for voluntary Chapter 7 bankruptcy in the U.S. Bankruptcy Court for the Northern District of Texas Dallas Division. Under Chapter 7 bankruptcy, all assets will be liquidated…read more

 
Window & Door Now Accepting Dealer of the Year Nominations

Each year, Window & Door's Dealers of the Year program recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. If you would like to nominate a company for the 2014 Dealers of the Year program, please download and submit a nomination form by August 12, 2014…read more

 
Nicole Harris Succeeds Phil James as CEO of Window and Door Dealers Alliance

Phil James, president and CEO of the National Glass Association and the Window and Door Dealers Alliance, announced his transition to president and CEO emeritus. NGA senior executive Nicole Harris succeeds him as president and CEO of the organizations, having assumed control over all daily operations on June 20, 2014…read more

 

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More News
Pleotint Announces Distribution Partnership with Polar Seal
IWM Acquisition Purchases Assets of Ideal Window Manufacturing
Mike Burk Joins INTIGRAL as Director, Workforce Development
Phil Mahaney Named Plant Manager for Cascade Windows
NAFS User Guide Released to Accompany New Fenestration Standard
Stock Building Supply Expands in North Carolina
The Talk

By Jenni Chase
My first introduction to the glass industry was on the automotive side, where I quickly learned about the challenges associated with insurance claims. Retail auto glass shops struggled on a daily basis--and I imagine still do--to educate consumers that their choice of service provider was not limited to the auto glass company their insurance company recommended. It was a tough job. After all, when insured property is damaged, most people call the insurance company first.

Does this same issue exist for window and door dealers? I ask because my neighborhood was recently hit by a severe hail storm and I am looking at potentially replacing skylights. I have been inundated with roofing companies going door to door, asking that I use their services when I file my insurance claim. Yet I haven't had a single call or visit from a window or skylight company.

Does insurance work represent such a small portion of the business that it doesn't make sense to dedicate resources to pursuing? Or, do you establish relationships with local agents rather than relying on door-to-door sales to get your name in front of potential insurance customers? Or is my experience an anomaly?

While I've worked in the window and door industry for some time, I'm still learning the nuances, and I ask this question as both an editor and consumer. What marketing approaches, if any, do you employ for the insurance customer? Let us know by participating in this week's poll and posting a comment.


What marketing approaches do you employ for the insurance customer?
Establishing relationships with local insurance agents
Door-to-door sales
Phone campaigns
None. This type of business is limited
 
How Many Frame Materials do You Offer?
The majority of respondent's to last week's poll offer two to three different frame materials to customers. See the full survey results...

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Road to GlassBuilld

We know many of you are registering and making arrangements to join the industry in Las Vegas for GlassBuild America. To make planning your time at the largest glass, window and door show in North America as easy as possible, we dedicated this week's edition of the Road to GlassBuild to the “Interactive Floorplan” tool. Using this will make your visit on the show floor as productive and efficient as possible!

 
The Outside View
New USGBC Report Shows Growth in Demand for Green Homes
From the U.S. Green Building Council
Factory Closure Has Familiar Tone
From the Chicago Sun-Times

 
 
Recent Introductions

Moda Doors from HMI Doors

 
 
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Contact Editorial Director, Jenni Chase, at JChase@glass.org

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