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W&D Weekly

July 9, 2014
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The Latest
Sierra Pacific Industries to Buy Hurd Windows and Doors

Sierra Pacific Industries has entered into an agreement to purchase Hurd Windows and Doors, including both the Hurd and SuperSeal brands, from Longroad Asset Management, LLC. SPI is a family owned and managed wood products firm headquartered in Anderson, Calif.…read more

Cardinal Acquires Catalina Tempering

Cardinal Glass Industries subsidiary Cardinal CT Co. has acquired the assets of Catalina Tempering Inc. Catalina operates seven regional custom tempering facilities serving the residential window and door market, and will continue to operate under its current structure…read more

Arcadia Enters Luxury Residential Window and Door Market

Arcadia Inc. has purchased the assets of Architectural Traditions, a residential wood and steel window and door manufacturer located in Tucson, Ariz.  Simultaneously, Arcadia has launched a new division, Arcadia Custom, to supply windows and doors to the luxury housing market.…read more

Cascade Windows Acquires Paramount Windows
Northwest vinyl window and door manufacturer, Cascade Windows, has purchased Paramount Windows, one of the largest window manufacturers in more


More News
AGC to Consolidate Fabrication Facility in Jacksonville
Quantum Windows & Doors Names New President
Chelsea Building Products Announces New Hires
Roto Frank of America Celebrates 35th Anniversary
Wasco Window System Earns Passive House Certification
The Talk

By Welton Hong, guest blogger, Ring Ring Marketing
Every business website should include a form visitors can use to provide contact information. For an e-commerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to e-commerce sites; it's great for window and door businesses as well. The key is not to think of a contact form as purely an information tool. For your business, it's a lead generation tool.
The effectiveness of your lead generation can depend heavily on how your contact form is designed. You have a very short window of time to capture anyone's attention when that person visits your page — it's estimated to be a mere six seconds. Consider this when designing your form. If it seems too arduous or time-consuming to fill out, most visitors won't even bother.
Studies have indicated that the optimal number of fields to include in your form is seven. Whether that's best for you depends on your site and your needs, but it's a pretty good number. Include more, and you'll likely see a significant drop-off in conversions. Include less, and you're in danger of missing out on valuable information you might need.
Whatever you do, don't get into the double digits: That's as good as telling visitors you don't consider their time valuable. They're providing you information, not taking the SAT.
Keep in mind that there's a big difference between what information you'd like to have and what you need to have. For window and door companies, the best contact form keeps it pretty simple. It should have fields for name, email, phone and comments.

Label the comment box in a way that asks the visitor what products or services he or she is interested in. You could add another field or two if you like, but when in doubt, always err on the side of brevity. A contact form is no good if no one fills it out! What strategy does your company use for its contact form? Please participate in this week's poll or post a comment.

How many fields does your contact form contain?
More than 9
My business website doesn't use a contact form
What Marketing Approaches Do You Employ for the Insurance Customer?
Not many, according to the majority of respondent's to last week's poll, as the business is limited...See the full survey results...


Road to GlassBuild

There’s a significant change coming to North America’s largest glass, window, and door trade show. We are thrilled to introduce a program that truly will make a difference in your ability to gain knowledge about products, services, and more. This new concept is called Express Learning and in this week's post, we get a preview from one of the great minds behind it!

The Outside View
Housing Market is a 'Crapshoot'
From CNN Money


Recent Introductions

Crestline Pocket Replacement Vinyl Windows



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