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W&D Weekly
July 16, 2014
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The Latest
Builders FirstSource Acquires Slone Lumber Co.

Top 100 Manufacturer Builders FirstSource completed its acquisition of Houston-based Slone Lumber Co. Netting sales of about $17 million in 2013, Slone supplies lumber, engineered beams, interior and exterior door units, moulding, trim and cabinets. It also offers installation services for exterior doors, shutters and more

Quanex to Present Express Learning Session on Lead Generation at 2014 GlassBuild America

As part of a commitment to help customers make their businesses better, Quanex is proud to present an Express Learning session on lead generation as part of a new, value-add educational series offered to attendees of GlassBuild America: The Glass, Window & Door Expo…read more

Lead the Way: Five ideas to help you turn prospects into clients

“Leads are the most expensive thing we generate,” says Neil Sciacca, co-owner and president of New Jersey Siding & Windows. “Your lead costs can make or break you.” The tough part is turning those leads into clients. And while there’s no magic bullet to converting leads into sales, there are some strategies that can help…read more



More News
Ply Gem Windows Names Eric Spence Senior VP of Sales and Marketing
Patrick Junker Joins Quanex as Screens Division VP of Sales
Solar Innovations Supplies Materials for its Largest Middle Eastern Project to Date
Origin Bi-Folding Doors Starts U.S.-based Business
ABC Supply Acquires Dealers Service & Supply
Professional Builders Supply Acquires Benchmark Supply
The Talk

By Stacey Freed

Recently, my 18-year-old son decided that the front door must be swollen—often the case in summer—and therefore just needed a good hard shove to open. Alas, the door was bolted shut, and all that gym work must have paid off, because he burst right in, breaking the interior molding in the process. (Strong as he might believe he is, the lock must have been pretty old and worn.) So, now I’m in the market for a new entry door.
I begin my search online, like most consumers of purchases over $500—81 percent according to Retailing Today—mostly just to get ideas. My search words are “doors for 1948 Cape Cod” or “Craftsman entry door.” Hundreds of websites pop up, and I scroll through dozens of images. I am exhausted after five minutes. (I must confess that I hate shopping—others might last longer.)
Eventually, I make my way to specific company websites. And the search grows wider still. Wood, fiberglass or steel? Modern, Contemporary, Craftsman, Old World, Rustic? If it’s wood or fiberglass, what species? What finish? Glass? Clear? Cubed? Decorative? Caming? Then there’s the hardware.
With customization increasing at every price point, the act of choosing may only grow more difficult.
Research over the last decade has shown that given too many choices, consumers get fatigued. And one study showed that 30 percent of consumers purchased after seeing a limited selection, while only 3 percent purchased when offered an extensive array from which to choose. What’s a seller to do?

How do you help consumers deal with the anxiety of making purchasing choices? Let us know by participating in this week’s poll and posting a comment.

How do you help consumers deal with the anxiety of making purchasing choices?
Have a simple process on our website
Offer a visualizer app to make the process easier
Limit options for each component choice
Have only standard (i.e., no custom) choices
All of the above
None of the above
How Many Fields does Your Contact Form Contain?

Responses to last week's poll were across the board, with a small majority choosing "4-6." In a close second were respondents who simply don't have a contact form at all. See the full survey results...


Road to GlassBuild

GlassBuild America 2014 is in Las Vegas and getting there could not be any easier or more affordable. On the Road to GlassBuild this week, we’ll show you the amazing prices for flights to the show. Plus you won’t want to miss our video spotlight! It’s focused on a very innovative high performance window product.

The Outside View
Home Sales Surge after Slow First Quarter
From NAHB: Eye on the Economy

Recent Introductions

ATLAS IG Line from GED

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