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W&D Weekly
September 3, 2014
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The Latest
Window Sales Growth Rate Hits Double Digits

Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. Read more…

An Acquisition Story

Window and door manufacturer Soft-Lite shares lessons learned from its experience purchasing assets of Gorell Windows & Doors. Read more…



More News
Lynn Ishman Joins NGA\WDDA as Sales Director
Deceuninck Names Greg Koch Director of National Fenestration Sales
Registration Now Open for 2015 International Builders' Show
AAMA Fall Conference Registration Deadline Approaching
The Talk

By Jenni Chase
In preparation for the Dealers Forum in Las Vegas next week, I have had the opportunity to work with several leaders in the window and door industry to develop the educational sessions. And I'm excited about the final lineup. This year's forum will address "how tos" for everything from converting website visitors to customers, to lead generation, to improving your sales and marketing processes, to succession planning. In addition to these window and door business-centric sessions, the forum will feature a Fenestration Financial Forecast from Toby Morrison, senior director of insights for MetroStudy, a Hanley Wood Company. His presentation will cover current and future new construction and remodeling trends, the top markets for window and door remodeling, and other valuable information.

According to Morrison, Baby Boomers are critical to the industry and will remain so for at least the next five years, having accounted for 40 percent of remodeling projects in 2013. Of this demographic, the most likely to remodel are the "elite" group, defined by a number of characteristics from income level, to reading habits, to home value.

My question to both dealers and manufacturers this week is: Are you targeting Baby Boomers with your advertising and marketing efforts? And if so, how much research have you dedicated to narrowing down your target audience to this "elite" demographic? Do you have in-house marketing experts or do you rely on outside consultants to help guide you? Please weigh in by taking this week's poll and providing comments.
Are you targeting Baby Boomers with your advertising and marketing efforts?
Do You Offer Weekend Hours?
Almost half of the respondents to last week's poll are not open on the weekends. Topping that, however, are respondents who do offer weekend hours, but on a limited basis. See the complete survey results...

GlassBuild America News

Road to GlassBuild
In just one week, GlassBuild America: The Glass, Window & Door Expo will open its doors in Las Vegas. While thousands have already made plans to attend, some are still in the process of doing so. In this week’s edition of the Road to GlassBuild America, get last-minute tips for making those arrangements. And for those of you who have already registered for the event, we’ve got helpful links to make your show experience even better. Plus, in our Video Spotlight, we learn about a very newsworthy product that will be on display at the show.

The Outside View
Why a Slowdown in Housing Prices Is Great News
From The New York Times
WDMA Predicts Growth for Architectural Door Market through 2015


Recent Introductions

eos Window System from Deceuninck

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