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W&D Weekly
April 1, 2015
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The Latest
WDDA Launches Member Benefit Centered on Lead Generation

The WDDA and Home Improvement Leads have partnered to offer window and door dealers a 32 percent discount on HIL's lead generation services. Home Improvement Leads connects qualified homeowners with high-quality, local home improvement contractors via customized marketing campaigns. By partnering with HIL, dealers can increase revenue, reduce the cost of customer acquisition and enhance their online digital presence. Read More


More News
WDMA Announces New Leadership Team
National Safety Council Observes Window Safety Week
Loras College and Pella Partner to Advance Analytics
Integrity Windows and Doors Launches Annual Competition
ProVia Awards Platinum Dealer Status to Somerville Aluminum
Product Spotlight
Lift and Slide Hardware from FPL Door Locks and Hardware

FPL Door Locks & Hardware provides its Lift & Slide hardware. The centerpiece of the system is the Monarch Folding Lift & Slide handle that sits flush with the door panel to provide a stylish, modern look. It is also large enough to provide proper leverage for the largest of doors, the company reports. In addition, the roller set is AAMA Certified for up to a 1,600-pound load capacity. For heavier doors or very long panels, additional rollers can be added in the rear. FPL’s Lift & Slide mechanism features an Adjustable Backset (27.5mm, 37.5mm and 50mm), usable in a door or window position, which helps reduce inventory as the one mechanism covers six different configurations. There is no steel anywhere in the system, which eliminates corrosion issues.

The Talk

By Jona Elisco, All American Windows and Doors
With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry on a whole.

According to a recent study, 60 percent of manufacturers are planning on modernizing and increasing efficiency within 2015. And, 2015 is poised to see the launch of new products and services such as new v6.0 Energy Star products, flare vinyl windows and entry doors, extrusion components, aluminum windows and doors, new machine designs, tempered glass, and composite windows, just to name a few.

Thus, the industry’s focus is not strictly “out with the old, and in with the new.” In addition to the new list of introductory products, there will be accessories and enhancements for existing platforms as well.

But what do all these trends mean for dealers? In order to capitalize on this industry change, window and door dealers, in turn, need to modernize and implement new marketing techniques.

Many dealers see the benefits of marketing techniques such as product giveaways to enhance community-building. Plus, with homeowners looking for higher-end products, dealers turn to top-tier mailing list providers to deliver high impact and affordable lists.  

But many are also becoming more involved socially and joining online discussion channels in hopes of increasing their visibility, and using technology to forge connections with customers.

What are you doing differently this year to keep up with the evolving industry? Take this week’s poll, leave a comment and/or email your thoughts on the subject.
What New Marketing Techniques are you Using in 2015?
Updating literature to educate homeowners on new products
Initiating online and email marketing campaigns
Integrating social media platforms into marketing plan
Participating in community giveaways
Utilizing top tier mailing list providersí services
None of the above
Other (please post in the comments section)

What is your Default Terminology for the Anchoring Appendage?
A large majority—79 percent—of the respondents to last week’s poll use the term ”nail fin” to describe the anchoring appendage. See the Full Results

The Outside View
11 Ways to Generate Word-of-Mouth About Your Business
From U.S. Small Business Administration
New Homes Increasingly Offer Efficiency, Sustainable Features

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