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W&D Weekly
April 8, 2015
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The Latest
Industry Rallies Around National Window Safety Week

As part of its year-round agenda to support window safety and awareness, The Window Safety Task Force sponsors annual National Window Safety Week this week, observed April 5-11. In addition to its efforts, a number of industry associations and manufacturers are joining the cause with supporting campaigns. Read More


More News
Michele Nosko Joins NGA\WDDA as Membership and Marketing Director
Andersen's Planned $45 Million Expansion to Create 300 Jobs
Congressman Visits Roto Frank of America
Pella Receives Energy Star Sustained Excellence Award
ProVia Receives Excellence in Energy Star Promotion Award
Product Spotlight

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The Talk

By Welton Hong, Ring Ring Marketing

We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014.

But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I’ve also found that several apps can be helpful to owners of local businesses, particularly in the window and door industry. 

Here are a few I recommend (note: I have no commercial or promotional affiliation with any of these products):  

Splashtop: This app makes it easy to remotely access computers, applications and files from a variety of devices and operating systems (including Windows, Mac, iOS, Android, Kindle and Blackberry). You can select which employees have access to which systems/materials and determine the levels of access they have. 

Locqus: This app provides an easy way to track window and door installation personnel, and to dispatch and schedule jobs. It is GPS-based and allows users to create jobs and assign them to installers in the field, view reports, do mobile invoicing and accept payments. Employees can also clock in and out through the app. 

ABBYY Card Reader: This is one of the easiest ways to scan business cards into a database to keep track of leads and business contacts. The recognition software automatically puts the data into the proper fields (name, company name, phone, email address, etc.). In addition to working with Windows, Android, iOS and Windows Phone, it has a Salesforce option for directly inputting information into the Salesforce CRM system.

Dropbox: It may be a bit obvious, but Dropbox’s incredible convenience makes it worth a mention. The app provides a simple way to share documents, files, photos, videos and much more with everyone on your team no matter where they are. It’s also free for an impressive amount of cloud storage and has support for Windows, Android, iOS, Mac and Linux.

Do you find apps to be helpful to your business? Which ones are you using for your business? Take this week’s poll, post a comment and/or email me your thoughts. 

Have you Used Dropbox, Locqus, ABBYY or Splashtop for Business?
Yes, I have used one or more of the apps for my business
I havenít used these apps, but Iím interested in checking them out
I use other apps that fulfill my business needs (please list them in the comments section)
The only apps I care for are potato skins and loaded nachos

What New Marketing Techniques are You Using in 2015?
The majority of respondents to last week’s poll report they are integrating social media platforms into their marketing plan this year. See the Full Results

The Outside View
Department of Energy Pushing For Zero Energy Homes
From Time Warner Cable News

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