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W&D Weekly

May 6, 2015
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The Latest
Energy Savings Act Attempts to Define Payback

Energy saving measures are subject to cost-benefit analysis, which is often a point of contention between advocates and skeptics. Usually, the defining metric is the payback period—that is, the time it takes for the calculated energy cost savings to amortize the extra cost that energy-saving measures add to a basic fenestration unit. This issue rises anew with the recent reintroduction of the Energy Savings and Building Efficiency Act (H.R. 1273), which is very similar to a like measure that was introduced but failed in the 2014 Congress.  Read More


More News
Marvin Acquires TruStile Doors
Erceg Exits Masonite
PGT Eligible for $300,000 SEED Incentive
Menck Opens Western Mass Facility
AAMA Report: New Housing Market Expected to Grow through 2017
Product Spotlight
Retractable Screen from GPI Millworks

The Simply Elegant retractable screen product line by GPI Millworks is expanded to accommodate both in-swing and out-swing for single or double doors. This newly redesigned version of the retractable screen features a stronger and more stable frame construction, according to the company. Fixture points are in the frame, and retractable cartridge and all corners of the unit are fastened prior to installation. The screen offers a monorail style track that incorporates hidden support blocks for added strength and ease of operation. The lock retainer is located inside the track and mounting screws are covered for a clean finish.

The Talk

By Tim Clark

On April 21, Google updated its powerful algorithm in a way that significantly impacts websites that are not mobile-friendly.

Google lives and dies by providing relevant search engine results to its visitors. If one cannot easily read a website on their phone or tablet, it is not of much use. Because of this, the latest algorithm update could exclude websites that are not “responsive” to mobile viewers.

If you aren’t sure whether or not your website is mobile-friendly, Google offers a tool called the Mobile-Friendly Test.” Check to see if your site is up to par. If not, you have three options: 

  1. Have your webmaster or web design company create a traditional responsive site for you, 
  2. Set up a mobile version of your site, or 
  3. Offer dynamic serving technology (where a server responds with unique code depending on the type of user device accessing the site). 

If your web experts are able to deliver a responsive website or re-direct visitors to a mobile version, they will still need to make sure it is optimized for mobile. 

Even with a traditional responsive site, Google may penalize your search rankings if the font is too small (Google recommends 16 CSS pixels), links are too close together, the site is too slow, link buttons are too small, or if your site has a robot .txt file that limits search engine access. 

Much of this is complicated and should be left to an expert to help you make changes. However, it is still important to run whatever website changes they make through the Google testing tool to see if it was all done correctly. 

Your website is the first impression for your home improvement company. Potential customers want to read about you, your products and your background to see if they can trust you. If you’re not visible when they conduct their search, you could be losing out on business. Talk to your designer or web designer as soon as possible to make the necessary changes.

Have you taken the necessary steps to make sure your website is mobile-friendly? Have you hit any snags along the way? Take this week’s poll, post your thoughts in the comments section and/or share them via email.

Is Your Website Mobile-Friendly?
I don't know, nor am I concerned about it.
I don't know, but I intend to find out.
Not yet, but I'm working on it.
No, and I am not going to spend the time on it.

What do you Think of Dan Price’s Salary Increase for Employees?
The majority of respondents to last week’s poll think that Dan Price’s wage increase for employees was a terrible idea, while only 17 percent thought it was a great move. See the Full Results

The Outside View
Slow growth versus slowing growth
From Hardware & Building Supply Dealer
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