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W&D Weekly

May 20, 2015
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The Latest
New Legislation Proposes EPA Lead Rule Reform

On May 15, the U.S. House of Representatives introduced legislation that would reform the Environmental Protection Agency's Lead: Renovation, Repair and Painting Rule to reduce the burden the rule has placed on the home retrofit market while protecting pregnant women and small children from lead hazards. Read More  


More News
Association of Millwork Distributors Changes Name to World Millwork Alliance
Building Products Manufacturers Form Joint Venture
Barrios to Lead Global Operations and Supply Chain for Masonite
Prysm Hires New Salesperson
Product Spotlight

With an emphasis on clean lines and simplicity of form, Plastpro's new Shaker-style 3 Panel Smooth Craftsman door is ideal for both interior and exterior use. This refreshing take on timeless classic features true shaker panels, fiberglass reinforced skin, full-length composite stiles and composite top & bottom rails that prevent water infiltration on all six sides of the door. The full length LVL lock block allows a wide range of door locks and hardware to be installed.

The Talk

By Jona Elisco, All American Windows and Doors

The first word that comes to mind regarding impact windows and doors is "hurricane." Yes, impact glass windows and doors are mostly used in hurricane-prone states where, in certain places, it is a state law to install hurricane shutters or upgrade to hurricane glass.

However, impact glass is beneficial in many applications beyond category three hurricanes and winds. Once window and door dealers acknowledge this idea, they can take their business beyond at-risk states. To do so, you must explain why impact windows and doors are an investment. 

Although their main purpose is to withstand strong winds and avoid putting up and taking down window shutters, there are other points to cover when marketing hurricane-impact glass. Here are seven features to highlight when selling these products. 

  1. Burglary Protection—Hurricane windows are built with a stronger sealed interlayer, which makes break-ins through windows more difficult.
  2. Noise Reduction—Laminated glass with a pliable interlayer absorbs sound and significantly lowers ambient noise.
  3. Safety—Impact windows are difficult to break but, when they do, the glass stays intact, protecting homeowners from fragmented pieces of glass.
  4. Energy Efficient—Impact windows and doors properly insulate the building. This maintenance of internal temperature reduces cooling and heating costs. Energy consumption can be reduced anywhere from 20 to 50 percent.
  5. Insurance Premium Discounts—Many insurance companies offer lower insurance premiums for homes with hurricane-impact glass or install shutters. A little less than half of the states in the U.S. already have hurricane deductibles.
  6. UV Protection—Providing up to 99 percent protection from ultraviolet (UV) light, these products protect interior features from sun damage without reducing visible light.
  7. Enhanced Appearance—Hurricane windows come in any style or size to fit any opening with modernized seals and frames, even in homes with large panoramic views. Beyond the aesthetics, high-quality glass can also increase property value. 

Impact windows and doors can be sold anywhere by promoting these benefits to consumers. Will you start selling them to your customers outside hurricane territory? Take this week’s poll, leave a comment and/or email your thoughts on the subject.

Have you considered expanding your target market for impact glass/hurricane-rated products?
Yes, and it's working well.
Not yet, but I will now.
No; it's not a good fit for our business plan.

Do You Contract or Employ Installers?
More than 40 percent of the respondents to last week’s poll contract window installers, while just over 27 percent have them on staff. See the Full Results

The Outside View
Winter Slump Over
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