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W&D Weekly

July 22, 2015
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The Latest
Stricter Energy Codes Reduce Requirements for Operable Windows

The 2015 International Building Code and 2015 International Residential Code requires interior, habitable spaces to be ventilated by either natural or mechanical means. These requirements are not new. What is new is that, due to the increased energy efficiency of new construction, the air infiltration (leakage) rate through the building envelope has been dramatically reduced. Read More


More News
Houzz Study: Renovation Professionals Regain Pre-Recession Revenues, Profits
McGarry Elected PPG President and CEO; Bunch Named Executive Chairman
F. Timothy Reese Named President and CEO of Mikron Industries
Joe Hums Joins Stürtz as Regional Sales Manager
Product Spotlight
Reflections 5500 Series by Simonton Windows

The Simonton Windows Reflections 5500 collection is a customizable replacement window line that allows customers to select from operating styles; exterior, interior and hardware color; and glass and grid options. In a classic beveled frame design, the collection offers high energy performance with standard low-emissivity glass and Argon gas, and an advanced locking system that secures the sash at multiple points with a crank handle. Featuring corrosion-resistant hardware, Reflections has maximum ventilation and a larger viewing area. The collection is available in Decorum exterior colors, with interior wood grain and hardware finish options.

The Talk

By Gary Luther, Ply Gem Windows

As the housing market expands, window dealers and manufacturers are seeing a continued desire for energy-efficient products from their customers. In fact, a recent report from the National Association of Home Builders states that a whopping 84 percent of millennials, who are now entering the housing market, are willing to pay 2 to 3 percent more for an energy-efficient home, as long as they see a return on their power bills.

To stay relevant with the features that today's buyers want, dealers should consider the following when incorporating energy-efficient products into their business.

Certifications: EnergyStar has high consumer brand awareness and taps into buyers’ demands for efficient products that will save money over time, but do not cost more upfront. Also look to products that are Home Innovation National Green Building Standard (NGBS) Green Certified. Third-party certified windows can make homes more marketable for builders.

Triple pane, low-emissivity windows: At Ply Gem, we’re seeing more of an adoption of triple pane windows with solar control low-E glass in the southeastern United States. Homeowners want more glass area to bring more light into dark areas like tall ceilings, but they’re concerned about solar heat gain.

Holistic approach: Builders often drive the decisions on energy-efficient products. Many are taking a holistic approach and combining windows, HVAC and other systems to provide the best balance for energy effectiveness. Educate customers on how the insulating factors of windows work in tandem with the rest of the home.

What are you seeing in terms of the demand for energy-efficient products? How are you addressing the trend in your business? Leave a comment, weigh in on this week’s poll, and/or email your thoughts on the subject.

Are your customers concerned about the energy efficiency of their windows and doors?
Very much so
Not really
Not at all

How Many Supplemental Products Beyond "Conventional Vertical Fenestration" Do You Sell? 
Over 35 percent of respondents report that they sell one to three supplemental products, while nearly just as many say they only sell windows and doors. Read the Full Results

The Outside View
Housing starts surge nearly 10% in June
From Hardware & Building Supply Dealer
Brought to you by the National Glass Association, publisher of Window & Door and

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