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W&D Weekly

September 9, 2015
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The Latest
The Window & Door Dealer Days User's Guide

For residential window and door dealers, this User’s Guide outlines how attendees of next week’s event can get the most out of their time at Window & Door Dealer Days at GlassBuild America. Read More


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Jeld-Wen Relocates Headquarters
Lintec Hires Thomas Hogg
MGM Industries Hires New President
RPM Acquires Ontario-Based Roll Former
Soft-Lite Innovates with FlexScreen
Title 24 Reference Tool Updated
Product Spotlight
Passive House Window series by Glo Windows

PW is the new Passive House Window series by Glo Windows. The windows feature triple-pane glass encompassed in a thermally broken, prefinished wood frame with protected powder-coated aluminum cladding on the exterior. In a variety of wood species and styles, the PW also features German hardware in multiple styles. PW is designed to meet the requirements of passive house.

The Talk

By Jim Snyder

There are a lot of misnomers flying around about our emerging millennial workforce. I’ve heard and read words like lazy, entitled, short on attention span, and even antisocial. Cam Marston, who will deliver the NGA\WDDA Keynote address at GlassBuild America next week, wrote of the more positive side of these up-and-comers in his recent Talk post. “The Millennial generation offers three stand out talents: implementation of technology, collaboration, and inclusivity,” he wrote. That is a fascinating observation! As I write this, I’m highly anticipating his presentation.

It’s a safe bet that much of the collaboration and inclusivity occurs, in part, because of their fluency with technology. Most grew up with an electronic device in their crib (metaphorically—at least in most cases). They are tech-savvy and though they speak the same language as the rest of us, they rely heavily on devices to both give and receive information.

So how do we reach them? What's the best way to communicate to our new millennial installers? How can we leverage their intensely personal connection to devices in the fenestration industry?

Search “fenestration” in Google Play or iTunes and you’ll see a plethora of apps. It appears many in our industry are already on the mobile bandwagon. Many more use social media as an outlet for marketing products and services.

There are opportunities here. If our websites are mobile-compatible, they could login to send call-outs, or view standard sizing, ask questions, and receive instructions. Alternatively, we can push information to them, such as updated procedures, schedules, and images through various sources. If we get really creative, we can even connect with them by setting up closed groups on Facebook or other social media.

What communication tools are you using to reach your millennial workforce? Take this week’s poll, post a comment and/or email me your thoughts.

What methods do you use most to reach your millennial workforce?
Phone calls
Text messages
Social media
Phone calls and emails only
Everything but phone calls
All of the above

Do Your Company's Workforce Demographics Represent All Three Generations? Is This a Boost or a Bother for Business?
The majority of respondents to last week’s poll report that all three generations are represented in their workforce and that the mix works well. Read the full results

The Outside View
Trade Secrets: Patent Trolls- An Industry Crisis


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