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W&D Weekly

October 22, 2015
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The Latest
Design Wind Speeds: Time for a Change?

Throughout the Midwest, as it is throughout most of the United States, the Ultimate Design Wind Speed is 115 mph. This is the wind speed to which products are to be designed not to fail. Should the code requirements for windows in tornado-prone areas be more stringent? Read More


More News
Roto AG Acquires Deventer Group
Crystal Windows Plans Expansion in Pennsylvania
AAMA Hires Regulatory Affairs Manager
Quanex Names John Ryba Technical Service Manager
Product Spotlight
Handi-Foam Window & Door Sealant by Fomo Products Inc.


Fomo Products Inc. launched Handi-Foam Window & Door One-Component Polyurethane Foam Sealant, a closed-cell, low pressure window and door foam sealant, which will replace Handi-Seal Window & Door OCF. The sealant is said to offer 50 percent more theoretical yield per container, better low-temperature performance and three additional months of total shelf life. Formulated with Dry Seal Technology, it is designed to resist moisture and prevent mold problems. The company also offers Handi-Foam Window & Door West, designed specifically for those contractors working in high temperatures and low humidity.

The Talk

By Welton Hong

We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors and how you convert visitors into customers.

The reason: the major search engines, Google especially, are primarily focused on creating the best possible experience for users. The search engines place an emphasis on ranking sites that clearly benefit their visitors the highest.

While text is the first priority in this regard, elements such as photos, graphics and even videos are also important. And, using all these aspects in a complementary fashion allows you to tell your story and market your business in the most effective way possible.

The key, then, is to blend all of the elements and incorporate keywords into all of it in a usable way. The quality of the text—including headlines, descriptions, FAQs, and even photo captions—is the most critical factor in differentiating your site from those that shovel a bunch of poorly incorporated keywords into virtually unreadable copy.

In fact, Google’s Panda and Penguin updates altered the company’s algorithms to seek out low-quality content intended to “fool” the rankings with dubious copy that provides human visitors little-to-no benefit. With every update, these algorithms put increasing emphasis on the relevancy of the written content of your site and how effective it is in promoting a beneficial customer service. Google’s spiders are that good now; they can “read” the content and know just how good it is (or isn’t).

Creating content which satisfies both human visitors and search engine spiders is a tricky balance. If you choose to write your own content, be sure to keep both elements in mind. What do you think? Do you think your website content is engaging and high-quality? Weigh in on this week’s poll, post a comment and/or email your thoughts. 

Does your company's website feature high-quality content?
We constantly add high quality content to the website, updating it at least once a month.
We have not added any high quality content to our website for the last three months.
We hire an SEO agency to add high quality content on a regular basis.
Our SEO agency adds high quality content about once a quarter.

Does Your Company Empower Its Employees to Make Judgement Calls Based on Each Customer?
Nearly 40 percent of respondents report that employees can ensure customer satisfaction, even if rules must be adjusted. Read the Full Results

The Outside View
Builder Confidence Rises Three Points in October
From NAHB News

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