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W&D Weekly
December 16, 2015
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The Latest
Year in Review: 2015 Was Year of Mergers and Acquisitions

Mergers and acquisitions were widespread in 2015, as approximately two dozen window and door companies made investments or sold assets. This followed the national trend of massive corporate mergers across a variety of industries. Read More

 
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Product Spotlight
Aspect Vinyl Windows by ProVia

ProVia launched its new Energy Star certified Aspect vinyl window series. The windows come standard with ProVia’s ComforTech Warm Edge Glazing System and feature a multi-chambered frame and sash system. Additional features include the company’s Roller-Tilt balance system with color-matched covers, Integral Interlock at meeting rail, and Sunshield Vinyl in the frame and sash. The Aspect series offers a structural support leg that is said to resist deflection, discoloration, warping, rotting, corrosion, denting and rust.

 
The Talk

By Jim Snyder

Historically, the holiday season is uphill for generating window replacement business. Consumer attention, time and money are targeted toward travel, holiday events and gifts. In addition to the lull in sales during this time, installers are also left with little to do.

This plays into the employ versus contract conversation, discussed in a previous Talk this year as well as at Window & Door Dealer Days in Atlanta. One point that weighed strongly in favor of contracting is that a dealer isn’t obligated to keep the installers busy during the slow season. Yet, many dealers do employ installers year-round, despite the holiday decline.

During a chat with one such dealer, he told me that making the leap from contracting to employing installers was initially scary for this very reason. He said he ultimately made the decision to employ because the company reached a point where the seasonal slowdown gradually reduced from months to only weeks—growing referrals and repeat business helped extend business through the holidays to the point that contracting installers was starting to make less sense.

Is this your experience as a dealer? Or is the holiday-season gap an ongoing challenge for you, in terms of sales as well as keeping employees busy? What do you do to meet these challenges? If you’re like the dealer I spoke with in Atlanta, what is your strategy for keeping up the momentum in your business?

Let us know by taking this week’s poll, and/or by sharing your experiences, tactics and seasonal marketing ideas in the comments section. You may also drop me a line with your thoughts.

What strategies do you use to close the holiday-season gap?
Follow up on stale bids
Run an off-season promotion
Other (explain in the comments section)
We don't have any strategies that work
We don't have a slowdown
 

Does Your Management Team "Walk the Walk?" 
60 percent of respondents to last week's poll say "yes."
Read the Full Results

 
 
Happy Holidays from Window & Door
Enjoy this last edition of W&D weekly for 2015. We'll resume in the New Year on January 6.
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